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Country Report

Deodorants in

Deodorants in Kazakhstan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Population growth and urbanisation support sales

In 2017, the number of urban households increased by 2%. The growth in the number of people living in bigger cities, where living and hygiene standards are higher, is also having a positive impact on demand for deodorants.

Deodorants with extra benefits becoming more popular

In Kazakhstan, producers looked to introduce new innovative deodorants such as anti-stress, freshening, softening and vitamin fortified products. Consumers in Kazakhstan have started to pay attention and become more attracted by logos and packaging claims such as safe, healthy, clean, organic and natural.

Limited demand for deodorant creams

Deodorant creams is a new niche area in Kazakhstan. However, although consumers are open to new product developments and innovations, deodorant creams have struggled to attract interest in stores.

COMPETITIVE LANDSCAPE

Ongoing competition between Unilever and Beiersdorf

Unilever and Beiersdorf continued to lead sales in deodorants in 2017. Unilever offers the Rexona, Axe and Camay brands, while Beiersdorf offers its popular Nivea range.

Companies focusing on naturally positioned products

With the growing popularity of organic and natural beauty and personal care products in Kazakhstan, there is increasing demand for deodorants with natural positioning. A growing number of health conscious consumers are searching for deodorants that are free from aluminium, propylene glycol, parabens, phthalates and artificial fragrances.

Affordability remains key factor

Traditionally, consumers in Kazakhstan have not been prepared to spend much on deodorants. Therefore, affordability is important, especially for price-conscious groups.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Kazakhstan?
What are the major brands in Kazakhstan?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Population growth and urbanisation support sales

Deodorants with extra benefits becoming more popular

Limited demand for deodorant creams

COMPETITIVE LANDSCAPE

Ongoing competition between Unilever and Beiersdorf

Companies focusing on naturally positioned products

Affordability remains key factor

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Population growth and urbanisation support sales

Deodorants with extra benefits becoming more popular

Limited demand for deodorant creams

COMPETITIVE LANDSCAPE

Ongoing competition between Unilever and Beiersdorf

Companies focusing on naturally positioned products

Affordability remains key factor

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Population growth and urbanisation support sales

Deodorants with extra benefits becoming more popular

Limited demand for deodorant creams

COMPETITIVE LANDSCAPE

Ongoing competition between Unilever and Beiersdorf

Companies focusing on naturally positioned products

Affordability remains key factor

CATEGORY DATA

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

SOURCES

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