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Country Report

Deodorants in

Deodorants in Kazakhstan

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The development of deodorants as competitors to fragrances

In Kazakhstan, deodorants are used for their primary purpose, which is to eliminate sweat and unpleasant smells. In 2018, this trend continued amongst Kazakh consumers, with no noticeable changes.

Growing demand for deodorants with a natural positioning

Alongside strengthening health concerns amongst consumers, there is growing demand for deodorants which are considered safe and natural. Consumers are paying stronger attention to brands that are far from artificial chemistry and have an eco positioning.

COMPETITIVE LANDSCAPE

Consumers favour international brands of deodorants

Multinational manufacturers dominated deodorants in Kazakhstan during 2018. The category was led by brands such as Nivea, Rexona, Avon and Fa.

No changes in the leading distribution channels

During 2018, the leading distribution channels for deodorants remained the same in Kazakhstan. Supermarkets, beauty specialist retailers, traditional grocery retailers and direct sellers still are the most popular channels through which Kazakh consumers tend to purchase deodorants.

A moderate performance in terms of new product developments

In 2018, manufacturers of deodorants recorded moderate new product developments and innovations. There were improvements in ingredients and the diversification of fragrance portfolios; however, nothing innovative or outstanding was seen in 2018.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Kazakhstan?
What are the major brands in Kazakhstan?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The development of deodorants as competitors to fragrances

Growing demand for deodorants with a natural positioning

COMPETITIVE LANDSCAPE

Consumers favour international brands of deodorants

No changes in the leading distribution channels

A moderate performance in terms of new product developments

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

A positive performance for beauty and personal care in 2018

Continuous growth in interest in natural, eco-positioned products

The strong prevalence of international companies and their innovations

Modern grocery retailers support manufacturers in new product developments

Digitalisation is one of the main tools for progress and expansion in Kazakhstan

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Deodorants in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The development of deodorants as competitors to fragrances

Growing demand for deodorants with a natural positioning

COMPETITIVE LANDSCAPE

Consumers favour international brands of deodorants

No changes in the leading distribution channels

A moderate performance in terms of new product developments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The development of deodorants as competitors to fragrances

Growing demand for deodorants with a natural positioning

COMPETITIVE LANDSCAPE

Consumers favour international brands of deodorants

No changes in the leading distribution channels

A moderate performance in terms of new product developments

CATEGORY DATA

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

A positive performance for beauty and personal care in 2018

Continuous growth in interest in natural, eco-positioned products

The strong prevalence of international companies and their innovations

Modern grocery retailers support manufacturers in new product developments

Digitalisation is one of the main tools for progress and expansion in Kazakhstan

MARKET DATA

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