Most types of deodorants maintained positive, if significantly slower, retail volume and current value growth rates in 2020, compared to 2019. Nonetheless, the measures introduced to deal with the Coronavirus (COVID-19) pandemic resulted in less time spent outside and more time in homes, often with air conditioning, which reduced the use of deodorants.
The longer-term participation in sports and exercise trends re-emerged from the interruption of the 2020 pandemic. As a result, players have been developing deodorants, including sports-orientated items, offering a stronger effect for these consumers.
Unilever Israel increased its retail value share in 2021 to remain a strong leader in deodorants in Israel. Various formats, delicate and numerous fragrances, well-established brands and a high presence in retailers all factor into Unilever’s success.
Deodorants is expected to perform well over the forecast period, with good growth rates anticipated in both retail volume and value (constant 2021 prices) terms. The main growth drivers over the forecast period include a warmer climate, which is set to bring longer summers and longer and more extreme heat waves.
The relatively high unit prices of deodorants, compared to some other categories, tend to favour mass over premium products. Moreover, if consumers encounter lower prices abroad or online via a non-local retailer, they tend to buy deodorants in higher quantities or even bulk.
Many households in Israel like to stock more than one deodorant at any one time, commonly featuring different formats like sprays, roll-ons or sticks. This stockpiling tendency contributes to continuous sales growth trajectories.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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