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Country Report

Deodorants in

Deodorants in Ireland

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for “natural” to drive sales growth

Overall deodorants is expected to continue to see positive growth over the forecast period. Consumers consider deodorants products everyday essentials and this will continue to be the case.

Sprays to remain the largest category

Deodorant sprays is expected to register the strongest retail value growth over the forecast period although growth is likely to be slower compared to the review period. This will be due largely to category maturity and less innovation compared to the review period, particularly with compressed product formats.

Brexit will be a challenge for manufacturers, particularly UK brands

One significant challenge to the category in the coming years is Brexit. At the end of the review period there remained a lack of certainty about the implementation of a border between Northern Ireland and the Republic of Ireland.

COMPETITIVE LANDSCAPE

Dove and Dove Men + reformulations help strengthen Unilever’s dominance

Unilever Ireland Ltd remained the category leader in 2017. The company continued to dominate deodorants with several brands that built loyal consumer bases over the years.

Allegro Ltd, which distributes Nivea, is one of the fastest-growing players

Allegro Ltd was the fastest-growing player in 2017. The Nivea brand continued to drive this growth due to strong brand campaigns for Nivea and Nivea for Men.

Growing demand for natural products

There was strong demand for natural products among Irish consumers. While this initially started in food, it migrated into beauty and personal care and was an emerging trend in deodorants.

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Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Ireland?
What are the major brands in Ireland?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Ireland - Category analysis

HEADLINES

PROSPECTS

Demand for “natural” to drive sales growth

Sprays to remain the largest category

Brexit will be a challenge for manufacturers, particularly UK brands

COMPETITIVE LANDSCAPE

Dove and Dove Men + reformulations help strengthen Unilever’s dominance

Allegro Ltd, which distributes Nivea, is one of the fastest-growing players

Growing demand for natural products

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Disposable income levels rising and benefiting sales of beauty and personal care

An Post’s AddressPal eases cross-border shopping

L’Oréal (UK) Ltd is the leading player with strength in both premium and mass

Innovation remains a key driver of growth

Sales set to continue to grow despite the challenge of Brexit

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for “natural” to drive sales growth

Sprays to remain the largest category

Brexit will be a challenge for manufacturers, particularly UK brands

COMPETITIVE LANDSCAPE

Dove and Dove Men + reformulations help strengthen Unilever’s dominance

Allegro Ltd, which distributes Nivea, is one of the fastest-growing players

Growing demand for natural products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Deodorants in Ireland - Category analysis

HEADLINES

PROSPECTS

Demand for “natural” to drive sales growth

Sprays to remain the largest category

Brexit will be a challenge for manufacturers, particularly UK brands

COMPETITIVE LANDSCAPE

Dove and Dove Men + reformulations help strengthen Unilever’s dominance

Allegro Ltd, which distributes Nivea, is one of the fastest-growing players

Growing demand for natural products

CATEGORY DATA

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Disposable income levels rising and benefiting sales of beauty and personal care

An Post’s AddressPal eases cross-border shopping

L’Oréal (UK) Ltd is the leading player with strength in both premium and mass

Innovation remains a key driver of growth

Sales set to continue to grow despite the challenge of Brexit

MARKET DATA

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