The forecast period looks optimistic, with demand for most types of deodorants, with the exception of deodorant sticks, expected to improve. On the other hand, deodorant pumps and creams offer further growth potential due to immaturity in Ireland.
Across the forecast period, product effectiveness and stronger sweat defence will play an increasingly important role as consumers look for optional features. Beiersdorf launched the disruptive Nivea Derma Dry Control Antiperspirant 96-hour Deodorant Spray for women and men in 2022, and we are set to see more launches such as these across the forecast period.
The younger age demographic in Ireland is a growing minority that shuns deodorant usage entirely. Major players are facing a crisis if they cannot convert this cohort into regular consumers compared to previous generations.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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