Deodorants in Germany

July 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Germany?
  • Which are the leading brands in Germany?
  • How are products distributed in Germany?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants sees another year of stable growth, but sprays growth continues to slow
Free-from trend benefits deodorant pumps
Unilever Deutschland leads deodorants, but Beiersdorf closes the gap in 2019

2020 AND BEYOND

COVID-19 impact
Affected products within deodorants
Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2014-2019 Table 2 Sales of Deodorants by Category: % Value Growth 2014-2019 Table 3 Sales of Deodorants by Premium vs Mass: % Value 2014-2019 Table 4 NBO Company Shares of Deodorants: % Value 2015-2019 Table 5 LBN Brand Shares of Deodorants: % Value 2016-2019 Table 6 LBN Brand Shares of Premium Deodorants: % Value 2016-2019 Table 7 Forecast Sales of Deodorants by Category: Value 2019-2024 Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024 Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Natural and free from in strong demand
Multinationals continue to lead, including “home-grown” players
Stable value growth expected over the forecast period
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019 Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

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