Deodorants is expected to see steady growth over the forecast period in retail volume terms, as consumers gradually return to their routines in terms of work, exercising in gyms or socialising with friends and family. This will, therefore, result in a greater need to regularly use deodorants given the hot and humid climate in the Philippines.
Deodorant sprays is expected to strengthen its position to challenge deodorant roll-ons for the status of the most popular format in terms of value sales by the end of the forecast period. The popularity of deodorant sprays will be bolstered by the use of such products as a scent as well as for strictly deodorant purposes.
Variety wise, the Philippines has a larger number of different fragrances available in a body mist format. However, with body mists and deodorant sprays often appearing similar to many consumers there is seen to be strong growth potential in the latter which are typically more affordable.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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