The ongoing COVID-19 pandemic and work-from-home arrangements continued to negatively affect retail value sales of deodorants in 2021. During the year, there was a prolonged period of state of emergency and two lockdowns.
Similar to other beauty and personal care product areas, “clean” and natural ingredients have remained highly sought after by consumers and has been further encouraged in response to the COVID-19 health crisis. Companies have been promoting natural and organic trends, alongside free from aluminium claims, to fit with existing eco-ethical expectations and the needs of consumers.
Unilever, Procter & Gamble, Henkel and Beiersdorf have a strong portfolio of well-known brands. All keep track of fast-moving innovation in terms of packaging and ingredients, which helps them sustain sales.
All formats of deodorants are expected to rebound and retain growth from 2022 as more people are expected to return to workplaces, even if hybrid working arrangements will likely remain in place for many. 2021 showed that larger international companies adapted to the new trend and now more and more companies offer the possibility of remote work.
In terms of distribution, drugstores/parapharmacies and hypermarkets have remained the main channels in the Czech Republic. Prior to the COVID-19 pandemic, one of the main trends saw chained drugstores and discounters benefit from rapid store expansion.
Brands that offer specific value in the form of healthier ingredients, higher efficiency, eco-friendly properties (product and packaging) or clinically tested brands are expected to perform well over the forecast period. Meanwhile, those that do not currently offer consumers “clean” products are expected to do so in the future whilst most new brands will likely focus their image on eco-friendliness.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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