Deodorant sprays, being in a mature stage, is expected to experience stagnation over the forecast period. This lack of growth in deodorant sprays will have an impact on the overall performance of the deodorants category.
While not so popular during the COVID-19 pandemic, deodorant roll-ons is set to see the strongest growth over the forecast period as unit prices are expected to be lower than those in other categories. Moreover, deodorant roll-on products are portable and do not occupy much space in personal bags, making them more convenient for consumers returning to busy, on-the-go lifestyles.
in recent years, there has been increased concern about the presence of aluminium in deodorant products in North Macedonia. Prior to the pandemic, several media articles alerted consumers to the hazards of aluminium as an ingredient, with particular reference to its potential connection to breast cancer.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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