Having seen sales fall in the previous year, deodorants registered a further, albeit marginal, decline in 2021. The poor performance of the category derived from the continued lack of in-person social interaction resulting from factors such as the shift to remote working and consumer concerns about exposure to the SARS-CoV-2 virus in public settings.
Deodorant sprays experienced the least marked decline in deodorants in 2021, with consumers remaining relatively loyal to this product, though sales remained below the levels seen before the outbreak of COVID-19. Deodorant roll-ons put in the poorest performance, as this format is less preferred by local consumers who increasingly opt for cleaner, stain-free deodorant products that can safely be used without leaving traces on the skin or clothing.
Greek company Group Sarantis SA overtook Unilever to gain the lead in deodorants in 2021. The company’s STR8 brand broke into the top 10 brands in the category during the year to join sister brands, C-Thru and BU.
Supported by the gradual recovery of deodorant sprays, deodorants is set to see moderate growth over the forecast period. However, not all deodorants categories will achieve pre-COVID-19 levels by the end of the forecast period in 2026 as demand continues to be impacted by the lingering effects of the COVID-19 crisis.
While not so popular during the COVID-19 pandemic, deodorant roll-ons is set to see the strongest growth over the forecast period as unit prices are expected to be lower than those in other categories. Moreover, deodorant roll-on products are portable and do not occupy much space in personal bags, making them more convenient for consumers returning to busy, on-the-go lifestyles.
in recent years, there has been increased concern about the presence of aluminium in deodorant products in North Macedonia. Prior to the pandemic, several media articles alerted consumers to the hazards of aluminium as an ingredient, with particular reference to its potential connection to breast cancer.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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