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Country Report

Deodorants in

Deodorants in Uruguay

15 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Deodorants considered to be essential

Independent of income, deodorants are considered an essential everyday product among Uruguayans. This means that no matter the economic situation of the consumer, value sales of these products continue to increase.

Sprays continue to dominate

Deodorant sprays remained the preferred deodorant format for Uruguayan consumers over the review period, posting the highest value sales. However, deodorant roll-ons saw a considerable increase in popularity and recorded the highest increase in value sales.

Shift towards more natural products

Traditionally, long lasting deodorants containing artificial chemicals have led value sales in this area in Uruguay, with demand for natural based products remaining limited. However, in recent years, there has been a shift towards less artificial products that are gentler on the skin.

COMPETITIVE LANDSCAPE

Unilever maintains comfortable leading position

Unilever remained the leading company in deodorants in Uruguay in 2017, dominating sales due to its offering of popular products in different segments. Unilever’s success can be attributed to the popularity of its three leading deodorants: Rexona, Dove and Axe.

Majority of companies compete in mass areas

Deodorants are considered everyday products in Uruguay, with consumers consequently being unwilling to spend large amounts in this area. The majority of companies compete in the mass market, with only a few companies selling premium deodorants.

Focus on improving quality

Over the forecast period, companies are expected to continue improving the quality of their products, perhaps by introducing more natural ingredients. However, the majority of companies are not expected to venture into premium deodorants as no considerable increase in value sales is expected over the forecast period.

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Samples

Deodorants Market Sample Report Deodorants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Deodorants in Uruguay?
What are the major brands in Uruguay?
Which deodorant formats are seeing most dynamic growth?
What are the key trends in product development?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Deodorants in Uruguay - Category analysis

HEADLINES

PROSPECTS

Deodorants considered to be essential

Sprays continue to dominate

Shift towards more natural products

COMPETITIVE LANDSCAPE

Unilever maintains comfortable leading position

Majority of companies compete in mass areas

Focus on improving quality

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Deodorants in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Deodorants considered to be essential

Sprays continue to dominate

Shift towards more natural products

COMPETITIVE LANDSCAPE

Unilever maintains comfortable leading position

Majority of companies compete in mass areas

Focus on improving quality

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Deodorants in Uruguay - Category analysis

HEADLINES

PROSPECTS

Deodorants considered to be essential

Sprays continue to dominate

Shift towards more natural products

COMPETITIVE LANDSCAPE

Unilever maintains comfortable leading position

Majority of companies compete in mass areas

Focus on improving quality

CATEGORY DATA

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

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