The year 2023 is expected to be another year of economic uncertainty in Uruguay, with cross-border sales continuing as a threat to retail performance. Thus, it is likely that the main players in deodorants will try to gain retail value share through aggressive pricing and promotional strategies.
Although deodorant has already achieved a high level of maturity, consumers are increasingly concerned about buying brands that are environmentally-conscious and sustainable. In 2023, this will remain a niche area, but with companies starting to advertise such products it faces strong growth potential in the forthcoming period.
The economic crisis presents an opportunity for companies to develop innovative products at affordable prices. With budgets stretched many people will simply look for products that are affordable but which provide better and more effective protection.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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