Deodorant roll-ons and sprays are expected to lead the market over the forecast period. Cams are expected to record a weak performance as consumers fail to adopt the consistency, similar to a lotion or body cream.
A growing number of people with allergies and sensitive skin prone to clogging pores and blemishes are forecasted to drive a greater demand towards skin-friendly clean deodorants, despite their higher price range. Therefore, premiumisation is expected to be seen in the deodorants category.
The local mass deodorant brand Margarita has recently repackaged its traditional deodorant products to attain a more modern look. Although the brand's assortment is not set to expand, the company is increasingly looking to become more modern and make its product more convenient to use.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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