Deodorants retain a positive outlook, with volume and value sales expected to display healthy growth over the forecast period. Despite being a long-established category, deodorants still enjoys relatively limited penetration (about three quarters of Greek consumers use these products) and therefore a significant potential for growth remains, assuming a “normal” outline of events, with no major disruptions such as lockdowns.
Further price increases are anticipated over the forecast period, as the inflationary wave will continue to fuel rises in the cost of raw materials. At the same time, the premiumisation trend, linked with consumers’ increasing interest in skin-friendly formulations and “natural” or “green” products, free of (actual or perceived) harmful substances, will also contribute to rising average unit prices.
In continuation of a dynamic that has become apparent over recent years, volume and value sales of men’s deodorants are expected to see faster growth than total deodorants over the forecast period. The reason is the lower penetration of deodorants in men (and hence their greater potential), and the fact that manufacturers are increasingly launching/focusing on men-specific deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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