The demand for deodorants is set to continue to grow to see retail volume sales return to the 2019 pre-pandemic level by 2024. This performance will be supported by the fuller return to work and social norms, leading to more opportunities to use deodorants.
Sustainability is expected to remain a focus area in deodorants over the forecast period. Consumer interest in sustainable beauty and personal care products is likely to increase.
Consumers are likely to continue to strongly prefer branded products over private label in deodorants. The majority of sales are generated by branded products, in particular ones by international companies, which are perceived to offer well-known and trusted deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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