In connection to the previous trend, as inflation continues to spike and consumers struggle with their monthly household budgets, it is expected that small deodorant presentations will see a positive dynamic in roll-on and stick formats. Consumers will continue to seek ways to save money or to decrease their disbursement per product through these formats (even if this means a lower volume per product and the selective use of the product to make it last longer).
Due to the traditional trends still witnessed in deodorant in Guatemala, the category retains much scope for further modernisation, development, and growth. Whilst both value and volume growth are expected to remain in single digits overall, this performance will be stable and consistent, thanks to the basis of demand.
As prices have increased due to inflationary pressures, brands have entered into aggressive price wars, or have deployed strong promotional tactics maintain consumer loyalty. This scenario is expected to continue for some time, at least until the economic situation, globally and locally, stabilises.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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