Deodorants is set to record further value growth over the forecast period with consumers continuing to gradually resume their regular (pre-COVID-19) activities, being more physically active (including going to the gym, skiing, hiking and so on) and spending more time with others and away from home in general. Appearance and overall attention to personal grooming will continue to play an important role, thereby continuously contributing to a high demand for products to support a clean and fresh impression.
Unilever and Beiersdorf are in a strong position to continue to thrive in the Swiss market during the forecast period due to the high level of brand awareness and consumer trust that they have established. With frequent line extensions of their already large portfolios, large companies such as these and Henkel manage to maintain high levels of attention and interest.
No major changes are expected in the distribution landscape during the forecast period. Most Swiss consumers are fairly set in their ways and so they are likely to continue to mainly purchase their deodorants on a need basis during regular shopping trips to the supermarket.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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