Demand for deodorants marginally dropped in 2020 when the pandemic emerged in Switzerland due to home seclusion and rising price sensitivity. Working remotely and socialising less with others, some consumers reduced their use of deodorants, while others increased their frequency of bathing and showering, and therefore may have skipped the use of deodorant to save costs.
The most popular formats of deodorants in Switzerland, sprays and roll-ons, recorded the lowest drops in demand the previous year, and therefore experienced a rapid recovery in 2021, with both surpassing pre-pandemic sales levels. On the other hand, while deodorant creams witnessed a partial recovery, demand for the pump format continued to notably decline.
Due to its large selection of brands and products (Axe, Dove, Rexona) and strong presence across all deodorant types and formats, Unilever Schweiz GmbH continued to lead sales in 2021, despite losing share to its closest competitor Beiersdorf, which offers the highly popular and renowned Nivea line of deodorants. These companies’ brands are known and trusted by consumers for their products, promising long-lasting, reliable protection and freshness.
Overall market conditions are not expected to change significantly over the forecast period. As local consumers are set to increasingly engage in more active lifestyles, the need and demand for deodorants are expected to increase further, thereby driving future volume and value sales.
Changes to distribution of deodorants are likely to remain limited over the forecast period. Local consumers are predicted to continue to rely on their preferred channel when purchasing these products, including leading grocery retailers such as Migros, as they appreciate being able to purchase all their essential requirements from one store.
Natural and free-from formulations of deodorants are likely to set to see further demand, additionally driving future value sales, if these products are able to satisfy consumers’ expectations regarding protection duration and reliability. Concerns about pollutants and harmful chemicals on the skin will keep growing, thereby driving sales of deodorants that claim to be natural and/or free-from aluminium.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!