Deodorants in Switzerland

June 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Deodorants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Deodorants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Deodorants in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Deodorants in Switzerland?
  • Which are the leading brands in Switzerland?
  • How are products distributed in Switzerland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Deodorants in Switzerland - Category analysis

Key Data Insights

Deodorants Summary
Swiss Consumers Drive Growth Amid Cautious Economic Expansion
Deodorant Innovation with a Skin-Friendly and Sustainable Focus Boost Sales
Chart 1 Weleda Sensitive Stick
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Swiss Consumers to Drive Steady Growth Amid Evolving Product Expectations
Deodorant Sprays to Maintain Dominance While Creams Lead Growth Momentum
Innovation and Competition to Shape Product Development and Pricing Dynamics
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Top Players Reinforce Leadership Amid Stable Concentration
Unilever’S Acquisition and Clean Beauty Innovations Drive Growth and Opportunity
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Supermarkets Maintain Lead through Convenience and Routine Shopping
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Deodorants
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Deodorants
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025

Beauty and Personal Care in Switzerland - Industry Overview

2025 Developments

Key Data Insights

Chart 17 Key Industry Trends for Beauty and Personal Care
Swiss Consumers Drive Premium Growth Amid Steady Economic Expansion and a Sustainability Focus
Chart 18 Yves Rocher Solid Shower Gel
Fragrances Lead through Premiumisation While Sun Care Drives Dynamic Growth
Chart 19 La Beauté Louis Vuitton
Science-Driven Formulations and Active Ingredients Shift Swiss Skin Care
Chart 20 Lancôme Absolue Longevity Soft Cream
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Swiss Consumers to Drive Growth through Premiumisation and Health Awareness
Brands to Adopt Sustainability and Innovation to Meet Evolving Consumer Demands
Competition and Innovation to Intensify with a Focus on Premium and Natural Offerings
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Their Positions through Innovation and Strategic Acquisitions
Merger and Acquisition Activity and Innovation Drive Portfolio Expansion and Sustainability Focus
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Lead with Exclusive Offerings and Expert Advice
Retail E-Commerce Grows by Enhancing Convenience and Assortment
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Beauty and Personal Care
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Beauty and Personal Care
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Deodorants

  • Deodorant Creams
  • Deodorant Pumps
  • Deodorant Roll-Ons
  • Deodorant Sprays
  • Deodorant Sticks
  • Deodorant Wipes

Deodorants

Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Deodorants research and analysis database.

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