Competitive Landscape
Magnum Relaunches Brickerl and Sustains Dominance through Innovation
Ice cream in Austria is highly concentrated, with Magnum ICC Austria expected to account for 69% of value share in 2026, a position it has consistently maintained over the previous five years. The next largest competitors—Froneri Austria GmbH, Spar Österreichische Warenhandels AG, Hofer KG, and Rewe International AG—hold significantly smaller shares.
Rewe Drives Health-Focused Innovation with Protein Ice Cream Launch
Rewe has introduced a notable innovation with the launch of Billa Protein Ice Bar Peanut under its private label Billa immer gut. This multipack dairy ice cream, sold at a unit price of EUR4 for a five-bar pack, is distributed through Billa supermarkets and specifically targets consumers seeking high-protein options.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Austria?
- Which are the leading brands in Ice Cream in Austria?
- How are products distributed in Ice Cream in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Austria - Category analysis
Key Data Insights
Ice Cream Summary
Solero Bon Bon and Magnum Launches Drive Snacking and Premiumisation
Mini Multipacks and Bite-Size Launches to Expand Snacking Occasions
Take-Home Formats to Sustain Leadership While Impulse and Plant-Based Offerings Accelerate
Magnum Relaunches Brickerl and Sustains Dominance through Innovation
Rewe Drives Health-Focused Innovation with Protein Ice Cream Launch
Supermarkets Maintain Lead as Take-Home Ice Cream Drives Sales
Snacks in Austria - Industry Overview
2026 Developments
Key Data Insights
Price Increases Foreground Affordability Challenges
Neoh Leverages No Added Sugar to Fuel Ice Cream Innovation
Share's Limited Editions Drive Impulse Purchases Amid Price Hikes
Private Label Launches to Expand Shelf Space and Drive Consumer Savings
Protein-Enriched and Vegan Innovations to Reshape Product Launches
New Regulations on Shrinkflation and Sustainable Packaging to Shape Value Proposition
Milka’S Familiarity Secures Leadership as Neoh Challenges with Sugar-Free Expansion
Discounters and E-Commerce Win Share as Supermarkets Adapt
Billa and Foodora Redefine Delivery Convenience through Partnership
Regulatory Change and Health Positioning Drive Format and Formulation Innovation
Share and Neoh Illustrate Contrasting Routes to Health-Oriented Differentiation
Alpha Republic's Technology Platform Anchors a Growing Private Label Ecosystem
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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