Impulse ice cream is predicted to see faster growth than take-home ice cream over the forecast period, supported by increased mobility and a resultant increase in on-the-go purchases. Take-home ice cream, however, will continue to account for the largest proportion of overall volume sales, as consumers continue to regard it as an indulgent treat to be enjoyed all year round.
Demand for plant-based ice cream offers much potential for growth over the forecast period, albeit from a low base. With consumers continuing to seek our healthier and more sustainable snack choices, more manufacturers are expected to extend their ranges to include vegan products.
Further development is also expected in terms of lactose-free, reduced-fat and reduced-sugar varieties, in line with health and wellness trends. Additionally, while indulgent, premium and high-quality products will continue to be a key focus for manufacturers, many consumers will choose smaller-sized products to assist with portion-control and to reduce their sugar intake.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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