As manufacturers compete to attract consumers and keep them interested, product life cycles for food and drinks in Japan are relatively short, with new flavours frequently appearing. Ice cream often welcomes new flavours, often in the form of seasonal offerings.
Due to uncertainty and limited financial resources due to COVID-19, ice cream players are likely to limit their investment in new product innovation and the launch of new brands, which requires large investment in promotion. Strengthening existing brands through collaboration is likely to be the focus of major players to drive sales of ice cream in the forecast period.
Sustainability has slowly become a hot topic for both companies and the government in Japan in the past few years. The Japanese government recently released a new plastic resource recycling promotion law, which requires convenience stores, retailers and restaurants to reduce the use of 12 kinds of disposable plastic products, including single-use spoons, by switching to alternative materials, which came into effect starting from April 2022.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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