With the uncertainty caused by the pandemic, the rising costs of raw materials, wars, and military tensions, companies are likely to limit their launches of completely new brands, as this typically requires a large investment in promotion. In order to reach a wider audience and create excitement for consumers, collaborations between existing brands are likely to be actively used by players in Japan in the forecast period.
With the rising costs of energy and raw materials putting pressure on manufacturers, and consumers being more conscious and selective of their purchases due to the higher cost of living, players are likely to accelerate their strategy of selling value-added products in the forecast period, as they strive to sustain their profits and justify the higher prices of their products.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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