Competitive Landscape
Cartu Universali Strengthens Its Lead through Extensive Reach and Portfolio Diversification
Ice cream in Georgia remains highly concentrated in 2026, with the two leading players accounting for a combined 60% share of sales. Cartu Universali retains a dominant position with a 41% share, followed by Barambo at 20%, while all remaining competitors, including G and G, Aisi, Pingo, Magnum ICC, Nikora, Mars and Froneri Rus, each hold shares below 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Georgia?
- Which are the leading brands in Ice Cream in Georgia?
- How are products distributed in Ice Cream in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Georgia - Category analysis
Key Data Insights
Ice Cream Summary
Affordable Formats Help Sustain Demand Amid Price Sensitivity
Imported Brands Elevate Premium Positioning and Product Innovation
Manufacturers Reduce Pack Sizes to Manage Cost Pressures
Affordable Indulgence and Premiumisation to Shape Future Growth
Innovation Expected to Expand Flavours, Formats and Consumption Occasions
Cartu Universali Strengthens Its Lead through Extensive Reach and Portfolio Diversification
Small Local Grocers Drive Impulse Sales with Affordable Options
E-Commerce Gains Ground through Convenience-Led Purchasing
Snacks in Georgia - Industry Overview
2026 Developments
Key Data Insights
Affordability Pressures Reshape Purchasing Behaviour While Global Brands Sustain Demand
Local Producers Drive Ice Cream Growth through Efficient Supply Chains and Single-Portion Formats
Youth-Focused Flavour Innovation Drives Product Differentiation
Affordability and Promotional Engagement to Sustain Long-Term Growth
Confectionery Projected to Lead Sales While Ice Cream Gains Momentum
Health-Focused Innovation Expected to Strengthen Competitive Differentiation
Mondelez Sustains Its Lead through Innovation, Promotions and Broad Distribution
Convenience Retailers Strengthen Their Position through Accessibility and Outlet Expansion
E-Commerce Leverages Delivery Platforms to Accelerate Online Snack Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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