The rate of growth in retail current value sales of ice cream and frozen desserts will slow slightly during 2023 but remain robust during the forecast period as a whole. Unpackaged ice cream will be the top performer, as consumers spend more time socialising out of home with friends and family, closely followed by bulk dairy ice cream, where low-calorie, high-protein alternatives to traditional ice cream will continue to grow in popularity with health-conscious consumers.
Sustainability has become an increasingly important issue for snacks manufacturers due to growing consumer concerns about climate change and social equality. In ice cream, players such as Del Monte have been adapting their marketing strategy, as seen in the company’s latest launch of frozen bars in sustainable packaging.
Modern grocery retailers – particularly supermarkets – are the dominant distribution channel for ice cream and frozen desserts, but the retail value share of e-commerce more than doubled during the COVID-19 pandemic (albeit from quite a low base) and will continue to grow during the forecast period as a whole. Although the logistical demands of ice cream and frozen desserts are complex, this problem will become less acute (at least in urban areas) as the infrastructure of e-commerce becomes more developed.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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