Competitive Landscape
Froneri Adriatic Accelerates Brand Innovation as Magnum Sustains Broad-Based Leadership
Ice cream in North Macedonia remains moderately concentrated, with Magnum ICC set to retain its slim leadership, holding 17% value share in 2026, closely followed by Froneri Adriatic doo at 17%. Cermat doo and Frikom ad hold shares of 13% and 9%, respectively, while Mars Inc and Kri Kri SA hold 7% and 3%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in North Macedonia?
- Which are the leading brands in Ice Cream in North Macedonia?
- How are products distributed in Ice Cream in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in North Macedonia - Category analysis
Key Data Insights
Ice Cream Summary
Local Consumers Balance Value-Seeking with Affordable Indulgence in Ice Cream
Impulse Outperforms as Consumers Embrace Convenience and Novelty
Wao Mochi and Quattro Dorina Set Innovation Benchmarks with Indulgent Formats
Health-Focused Launches Set to Reshape Portion Formats and Ingredient Profiles
Artisanal and Plant-Based Launches to Boost Innovation and Differentiation
Froneri Adriatic Accelerates Brand Innovation as Magnum Sustains Broad-Based Leadership
Small Local Grocers Strengthen Impulse Sales with Convenience-Led Reach
Retail E-Commerce Platforms Accelerate Reach with Delivery Innovation
Snacks in North Macedonia - Industry Overview
2026 Developments
Key Data Insights
Makprogres Targets Value Shoppers to Sustain Demand
Helados Estiu Drives Premiumisation with Mochi Ice Cream
Rising Health and Convenience Expectations Fuel Innovation and Growth
Health-Driven Innovation Will Enable Premium Snacks to Offset Shrinking Demand
Hybrid Work Lifestyles and Clean Labels to Reshape Consumer Expectations
Kraškomerc Sustains Lead as Inkofoods Drives Premiumisation
Small Local Grocers Anchor Impulse-Driven Growth and Retain Dominance
Ananas and Regional Platforms Accelerate Online Snack Adoption
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!