While the overall outlook for ice cream in the United Arab Emirates is positive for the forecast period, the category is set to experience increasing demand for options with a healthier positioning in line with greater awareness of health and wellbeing since the pandemic among local consumers. Ice cream options, such as reduced fat/sugar, lower calories, featuring alternative sweeteners such as stevia, or the use of more natural ingredients, are likely to gain consumers’ attention.
Ice cream players are adapting to consumers’ changing demands and are introducing new ways to create ice cream without the traditional dairy ingredients. Albeit with a negligible presence at the end of the review period, plant-based ice cream is gaining in popularity among local consumers who are looking for sustainable and healthier options.
E-commerce was a convenient and alternative distribution channel for ice cream during the pandemic, when restrictions made it difficult for local consumers to visit ice cream parlours or retailers, especially during the lockdowns. E-commerce has improved logistics in relation to delivering frozen goods, which was an initial challenge to encourage consumers to place online orders of ice cream.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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