Competitive Landscape
Iffco and Magnum Sustain Combined Dominance as Ferrero Captures Premium Demand
Ice cream in the UAE remains highly concentrated, with IFFCO Group expected to maintain a substantial lead at 41% value share in 2026 (primarily through its Igloo and London Dairy brands), followed by Magnum ICC General Trading LLC at 16%. The concentration has decreased modestly over the review period, as the combined share of the top players has gradually eroded due to the incremental gains of emerging and niche companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in United Arab Emirates?
- Which are the leading brands in Ice Cream in United Arab Emirates?
- How are products distributed in Ice Cream in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the United Arab Emirates - Category analysis
Key Data Insights
Ice Cream Summary
Price Sensitivity Informs Everyday Indulgence
Take-Home Tubs and Multipacks Drive Repeat Purchases for At-Home Consumption
Affordability and Local Innovation Reshape Consumer Loyalty and Competition
Brands to Combine Authenticity and Wellness to Drive Premium Innovation
Iffco and Magnum Sustain Combined Dominance as Ferrero Captures Premium Demand
Small Local Grocers Anchor Impulse Sales as E-Commerce Accelerates
Convenience and Affordability Drive Format and Channel Choices
Format Diversification and Cultural Relevance Drive Product Innovation
Barakat's Dessert-Led Portfolio and Structural Realignment at Magnum and Ferrero
New Entrants and Wellness Formats Broaden the Competitive Field
Snacks in the United Arab Emirates - Industry Overview
2026 Developments
Key Data Insights
Private Label and Multipacks Drive Resilience as Households Trade Down
Multipack Savoury Snacks and Chocolate Attract Cost-Focused Shoppers
Consumers Shift to Healthier Ingredients and Flexible Snacking Routines
Savoury Snacks Lead Growth as Brands Innovate with Health and Flavour
Digital Strategies Expand Appeal and Reach
Pepsico and Mars Sustain Leadership through Broad Portfolios and Promotions
Hypermarkets and Supermarkets Drive Affordable Snacking with Multipacks
E-Commerce Accelerates as Shoppers Seek Convenience and Value
Affordability and Functionality Displace Novelty as the Primary Innovation Drivers
Pistachio Popularity and Spice Demand Create Openings for Affordable Flavour Differentiation
Health Reformulation Gains Strategic Priority
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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