IFFCO Group remains the overall convincing leader of ice cream in the United Arab Emirates, with popular brands such as Igloo, London Dairy and Quanta. The player has an established a strong presence in local ice cream due to its reputable name and successful strategy, which aims to ensure that its brands have widespread distribution across different channels.
Plant-based products are rapidly gaining in popularity amongst health-conscious consumers in the United Arab Emirates, and players are paying greater attention to this trend as it is booming across packaged food. It is interesting to see major players entering the plant-based market in the United Arab Emirates with emerging offers in ice cream, which was a negligible area of the category at the end of the review period.
E-commerce has been a major tool to support sales of ice cream during the pandemic, when restrictions made it difficult for local consumers to visit ice cream parlours or retailers, especially during the lockdowns. E-commerce has eased grocery shopping for frozen goods, which was a dilemma during a challenging period, but is likely to hold overall low share as many consumers remain concerned about the quality of the product in transport.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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