Importantly, in terms of category development and growth, ice cream is no longer considered a product to be consumed only in summer. In milder and even in colder seasons more Italian consumers are indulging in ice cream for snacking, indulgence and dessert occasions.
In general, health, indulgence and sustainability trends are predicted to drive demand for free from dairy ice cream through the forecast period. In terms of health-orientated development, the increasing awareness of animal welfare and shift towards vegan/vegetarian diets are expected to lead more consumers towards plant-based ice cream.
Unilever Italia Mkt Operations aims to strengthen its leadership of a highly fragmented competitive landscape in the forecast period. In this vein, the company is expected to leverage the historic agreement with Barilla Alimentare for the enhancement of some iconic Italian brands.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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