Competitive Landscape
Magnum Icc Italy Srl Maintains Leadership as Private Label Gains Traction
Ice cream in Italy remains concentrated, with the top three companies collectively accounting for 50% of total value share. Magnum ICC Italy Srl leads with an expected 30% value share in 2026, followed by Froneri Italy Srl at 11% and Sammontana SpA at 9%.
Unilever and Nestlé Restructure Ice Cream Divisions
In 2026, Unilever creates a dedicated division for its ice cream business, establishing Magnum ICC to foster a more focused and autonomous approach. This strategic move is designed to sharpen execution, drive category-specific innovation and potentially accelerate decision-making.
Tonitto 1939 Accelerates on the Wellness Wave
Tonitto 1939 is emerging as a notable innovator, leveraging a strategy centred on health and wellness trends. The company’s emphasis on vegan, lactose-free, sugar-free and high-protein ice creams directly aligns with evolving consumer preferences for better-for-you options that do not compromise on taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Italy?
- Which are the leading brands in Ice Cream in Italy?
- How are products distributed in Ice Cream in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Italy - Category analysis
Key Data Insights
Ice Cream Summary
Brands Leverages Snack Partnerships to Boost Year-Round Sales
Brands Attract Health-Conscious Buyers with Plant-Based and Smaller-Format Innovation
Sustained Food Expenditure and Premiumisation Drive Stable Value Growth
Brands to Focus on the Stapling of Snacks to Capture New Demand
Brands to Accelerate Product Partnerships to Drive Year-Round Engagement
Magnum Icc Italy Srl Maintains Leadership as Private Label Gains Traction
Unilever and Nestlé Restructure Ice Cream Divisions
Tonitto 1939 Accelerates on the Wellness Wave
Supermarkets Continue to Drive Everyday Ice Cream Purchases
Retail E-Commerce Faces Logistical Barriers as Impulse Rules
Multipacks and Premium Formats Reshape In-Home Ice Cream Habits
Tonitto 1939 Redefines Everyday Snacking with Brand Partnerships
Sammontana Expands Appeal with Plant-Based and Mindful Options
Snacks in Italy - Industry Overview
2026 Developments
Key Data Insights
Innovation and Daily Repositioning Drive Italian Snacks in 2026
Health, Quality and Everyday Relevance Drive Italy’S Snacking
Health, Wellness and Functional Snacking to Drive Repeat Purchases
Savoury Snacks Maintain Lead and Set to Outpace Rivals in Growth
Emotional Storytelling and Collaborations to Spark New Consumer Engagement
Ferrero Spa Strengthens Lead through Innovation and Emotional Appeal
Tonitto 1939 Captures Growth by Targeting Health and Innovation Niches
Specialist Ice Cream Divisions Reshape Competitive Dynamics
Supermarkets Leverage Proximity to Secure Leadership in Snack Sales
Online Channels Unlock Exploration but Remain Niche for Snacks
Shifting Foodservice and Retail Dynamic Fuelled by Cost Pressures and Social Occasions
Ciboci Embeds Functional Vegan Snacks into Daily Eating Habits
Noberasco Redefines Permissible Indulgence with Flavour-Focused Fruit Snacks
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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