Innovation and the search for healthy products is likely to drive consumer purchasing choices in the forecast period. Italian consumers are unlikely to give up ice cream, and they are constantly looking for products that manage to combine indulgence and wellness.
Health, indulgence and sustainability trends are predicted to drive the demand for free from dairy ice cream through the forecast period. In terms of health-orientated development, the increasing awareness of animal welfare and a shift towards vegan/vegetarian diets are expected to lead more consumers towards plant-based ice cream.
The forecast period is expected to continue to see companies commit to their sustainability paths to protect the environment. Sammontana, in addition to its constant work on nutritional aspects and sustainable supply chains, is increasingly involved in actions to reduce its impact on the environment.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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