Ice cream will both face challenges and see opportunities over the forecast period. While take-home ice cream will continue to be negatively impacted as a result of fewer snacking occasions at home in a post-pandemic landscape, with consumers having returned to workplaces and out-of-home lifestyles, alongside the recovery of foodservice, impulse ice cream will benefit.
Manufacturers of ice cream are expected to continue investing in new product developments over the forecast period, notably in products that carry health and wellness credentials. As a result, more focus will be given to dairy ice cream alternatives (plant-based) and reduced fat ice variants.
For impulse ice cream, convenience stores, forecourt retailers, discounters, and vending are expected to increase their shares as distribution channels over the forecast period. Supermarkets, being a notable channel for impulse ice cream, will likely see its shares decrease as a possible consequence of the generalisation of self-checkout areas.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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