Ice cream is expected to post positive development over the forecast period, and there is a strong growth opportunity, with the potential to launch further items that align with the growing health trend. As such, industry players are likely to target consumers with innovations in health and wellness areas, reducing sugar, fat or using natural ingredients.
Impulse ice cream is set to be the best performer over the forecast period, while take-home ice cream is also expected to post a positive performance. However, ice cream desserts and frozen yoghurt will be seeing declining sales due to little growth potential, with strong competition from other categories dampening sales.
Other opportunities on the landscape include the premiumisation trend and rising interest in organic and healthier options. Swiss consumers will be looking for healthier versions of ice cream, and players will be expanding their assortments with such products.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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