Competitive Landscape
Magnum Icc Switzerland Ag Consolidates Leadership after Brand Integration
In 2026, the structure of ice cream is highly concentrated. Magnum ICC Switzerland AG leads with an expected 30% share, followed by Migros Genossenschaftsbund eG at 25% and Froneri Switzerland SA at 24%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Switzerland?
- Which are the leading brands in Ice Cream in Switzerland?
- How are products distributed in Ice Cream in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Switzerland - Category analysis
Key Data Insights
Ice Cream Summary
Ben & Jerry’S Expands Snacking Formats to Boost Daily Consumption
Take-Home Ice Cream Dominates Sales as Plant-Based Leads Growth
Magnum Elevates Indulgence by Turning Classic Flavours into Premium Experiences
Manufacturers to Reposition Ice Cream as an All-Year Snack to Expand Demand
Plant-Based Launches to Outpace Traditional Formats as Health Trends Accelerate
Brands to Invest in Sustainability and Ethical Sourcing to Build Trust
Magnum Icc Switzerland Ag Consolidates Leadership after Brand Integration
Supermarkets Retains Position by Leveraging Assortment and Promotions
Retail E-Commerce Faces Barriers as Offline Channels Defend Share
Snacks in Switzerland - Industry Overview
2026 Developments
Key Data Insights
Sustainability and Indulgence Converge to Drive Swiss Snacks Growth
Culturally Diverse and Origin-Specific Flavours Aid Savoury Snacks Innovation
Functional Innovation and Better-For-You Claims Reshape Switzerland’S Snacking Landscape
Premium Resilience and Inflationary Pressures to Define Snacks Outlook
Chocolate Confectionery to Lead as Savoury Snacks Gain Ground with Mindful Portioning
Wellness and Sustainability to Reshape Product Development and Pricing Strategies
Migros Genossenschaftsbund Eg Maintains Lead through Extensive Retail Reach
Migros and Coop Expand Supermarket Reach to Maintain Shopper Loyalty
Retail E-Commerce Online Platforms to Attract Convenience Seekers
Rising Foodservice Prices Shift Snacking Occasions to Retail
Snacketti Capitalises on Intense Heat and Crunch to Define a New Wave of Indulgent Snack
Environmental Pressures and Consumer Values Accelerate Cocoa-Free Chocolate
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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