Both impulse and take-home ice cream are predicted to see a healthy performance during the forecast period. Bulk or multi-pack formats for home consumption are expected to remain popular, while the trend towards busier lifestyles will increase the number of on-the-go and impulse consumption occasions.
Although the health and wellness trend is visible in ice cream, it has had a limited effect on sales, which remain highly motivated by indulgence. However, more new launches with health and wellness claims are anticipated, as the healthy eating trend gains importance.
Frikom is expected to remain a leading local player in ice cream during the forecast period. However, growing consumer price sensitivity will encourage the further growth of private label offerings into 2024 and beyond.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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