Both impulse and take-home ice cream are predicted to perform well in the forecast period. Purchasing ice cream in the bulk or multi-pack formats from retail stores and consuming it at home is expected to remain popular.
Although the health and wellness trend is visible in ice cream and frozen desserts, it has had a limited effect on sales, which remain highly motivated by indulgence. However, more new launches with health and wellness claims are anticipated as the healthy eating trend gains importance.
Ice cream desserts and frozen desserts are projected to post fast retail volume and current value growth over the forecast period. This is partly due to sales stagnation in 2020 and growth being derived from a low base.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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