Competitive Landscape
Frikom Leverages Heritage and Distribution to Reinforce Leadership
Ice cream in Serbia in 2026 is highly concentrated, with Frikom commanding a retail value share of 72%, well ahead of the next largest competitor, Froneri Adriatic, at 16%. Over the review period, Frikom’s share has remained consistently dominant, fluctuating between 67% and 78%, indicating little structural change in the overall concentration of the field.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Serbia?
- Which are the leading brands in Ice Cream in Serbia?
- How are products distributed in Ice Cream in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Serbia - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Continues to Outperform Broader Food Spending
Impulse Consumption Benefits From Demand for Convenience and Value
Adventurous Flavours Strengthen Premium Positioning
Impulse and Take-Home Formats Expected to Support Long-Term Growth
Younger Cohorts Set to Drive Flavour Innovation and Product Experimentation
Rising Prices to Drive Demand for Multipacks, Discounters and Private Label
Frikom Leverages Heritage and Distribution to Reinforce Leadership
Small Local Grocers Lead Retail Distribution in 2026
Snacks in Serbia - Industry Overview
2026 Developments
Key Data Insights
Frikom Capitalises on Value-Seeking Behaviour through Multipacks
Imlek Expands Protein Bars as Health-Focused Snacking Gains Momentum
Confectionery Leadership Highlights Demand for Indulgence
Affordability to Keep Discounters and Multipacks at the Centre of Household Spending
Health-Led Innovation Set to Broaden the Appeal of Functional Snacks
Convenience and Retail Channel Expansion Expected to Reshape Snacking Habits
Frikom Strengthens Its Lead through Innovation, Scale and Distribution
Discounters Gain Share at the Expense of Traditional Retailers
E-Commerce Growth Constrained by Impulse Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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