The re-opening of retail stores stimulated the recovery of ice cream current value sales in 2022, which suffered heavily during the pandemic-related lockdowns. Ice cream manufacturers are expected to focus on driving sales primarily in the impulse segment to take advantage of a higher demand for eating out.
Patriotism will have a positive impact on the performance of artisanal ice cream in the forthcoming years, as consumers look to support local brands. Value sales of unpackaged ice cream and local packaged brands sold in foodservice outlets both stand to benefit with smaller, local ice cream manufacturers gaining marginal value share.
Rising production costs and inflation in the Eurozone will raise the average price of ice cream in Ireland, although this is not expected to have a significant impact on consumption levels. Nevertheless, consumers will be seeking out promotional deals and multipacks as the cost of living rises and disposable incomes are squeezed.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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