Competitive Landscape
Magnum Strengthens Its Lead as Brand Loyalty Limits Competitive Disruption
The competitive landscape for ice cream in Ireland remains highly concentrated in 2026, with Magnum Ice Cream Ireland Ltd maintaining a dominant 51% retail value share. The second-largest player, Froneri Ice Cream UK Ltd, accounts for 9%, followed by Mars Ireland Ltd with 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Ireland?
- Which are the leading brands in Ice Cream in Ireland?
- How are products distributed in Ice Cream in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Ireland - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Evolves into an Everyday Sweet Snacking Occasion
Take-Home Ice Cream Leads Sales While Plant-Based Options Post Fastest Growth
Irish Provenance Strengthens Premium Positioning
Steady Growth Is Set to Be Supported by Take-Home Demand and Plant-Based Expansion
Premium Positioning Expected to Strengthen Value Growth through Quality and Provenance
Magnum Strengthens Its Lead as Brand Loyalty Limits Competitive Disruption
Supermarkets Maintain Lead as Discounters and Convenience Retailers Gain Ground
Snacks in Ireland - Industry Overview
2026 Developments
Key Data Insights
Steady Consumer Demand Supports Continued Growth in Snacks
Flavour Experimentation Refreshes Established Brands
More Substantial Products Broaden Consumption Occasions
Flavour-Led Innovation Expected to Support Long-Term Value Growth
Confectionery Set to Strengthen Its Position through Premium Taste Experiences
Filling and Convenient Formats to Capture Meal Replacement Occasions
Cadbury and Tayto Reinforce Their Lead as Innovation Sustains Loyalty
Supermarkets Retain Leadership as Channel Shares Remain Broadly Stable
Value-Conscious Consumers Replace Foodservice Occasions with Retail Purchases
Consumer Behaviour Shifts Underpin a New Innovation Agenda
Recent Launches Reflect the Strategic Repositioning of Familiar Formats
Incremental Innovation Strengthens Competitive Positioning and Supports Value
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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