As local consumers snacked more frequently at home during the pandemic, portion control became increasingly important, leading to innovation around formats. Magnum and Golden Gaytime (both from Unilever) launched their Bites ranges in 2021 following consumer desire for portion-controlled snacking compatible with sharing.
Plant-based ice cream is projected to record further dynamic growth rates over the forecast period, outperforming the overall category. Demand for dairy-free offerings is expected to be driven by the increasing number of consumers following a plant-based diet due to sustainability or health considerations.
With the uncertainty and stress arising from the pandemic, local consumers were increasingly drawn to snacking at home for comfort. The rise in frequency of snacking translated to greater demand for healthier, guilt-free versions of popular snacks such as ice cream for indulgence purposes.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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