There is a growing segment of consumers seeking healthier ice creams with a higher proportion of natural ingredients, with limited or no added sugar and which are low in fat. The international ice cream brand Yolé is capitalising on this need and will open its first store in Peru in 2022, offering ice cream and frozen yoghurt with no added sugar and made from natural ingredients.
Over the forecast period, private labels are expected to continue increasing their value share as modern retailers and discounts stores such as Tottus Vecinos and Mass by Supermercados Peruanos SA gain preference among shoppers. Higher average prices will push consumers towards more affordable options in ice cream as in many food aisles.
Traditionally, dairy ice cream has led the category in Peru with the most popular flavours being vanilla, lucuma, chocolate and strawberry. Consumers usually measure the quality of the ice cream based on creaminess, but water-based ice creams are increasing their penetration, positioning themselves as low in calories and fat-free, which attracts specific consumers that are lactose-intolerant, vegans, or those who just choose to eat healthier, which are growing rapidly.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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