The implementation of the HFSS regulation in October 2022 is expected to challenge the short-term performance of ice cream, especially in 2023, when the regulation is set to affect a full year for the first time, and restrictions on volume-based promotions are also expected to be introduced. With the majority of ice cream products being high in fat, sugar or salt, and hence being in the scope of the regulation, limited in-store and online visibility is expected to lead to retail volume decline.
Plant-based ice cream is projected to record double-digit retail volume and current value growth rates over the forecast period, outperforming overall ice cream. Demand for vegan offerings is expected to be driven by the increasing number of consumers following a plant-based diet due to sustainability or health considerations.
Rising consumer awareness of health and sustainability is expected to continue affecting ice cream consumption and innovation over the forecast period. Especially since the pandemic outbreak, consumers have become increasingly concerned about animal welfare, transparency across the supply chain, and the impact of food purchases on health and the environment.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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