Competitive Landscape
Magnum Retains Convincing Lead as Premium Challengers Accelerate Growth
Ice cream in the UK remains highly concentrated, with the leading player, Magnum ICC UK Ltd, set to retain its strong lead in 2026 with a 39% value share, followed by Froneri Ice Cream UK Ltd at 13% and General Mills UK Ltd at 5%. Magnum’s position is driven by strong sales of Magnum, Ben & Jerry’s, Cornetto, and Wall’s, particularly in impulse and single portion ice cream.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in United Kingdom?
- Which are the leading brands in Ice Cream in United Kingdom?
- How are products distributed in Ice Cream in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in the United Kingdom - Category analysis
Key Data Insights
Ice Cream Summary
Strategies for Sustaining Demand and Volume Recovery in Uk Ice Cream
Affordable Indulgence and the Growth of Private Label Gelato
Repositioning Ice Cream for Everyday Snacking Occasions
Retailers to Reshape Pricing and Formats to Drive Value-Led Growth
Single Portion and Snackable Launches to Displace Large Tubs in Everyday Use
The Impact of Private Label and Format Innovation on Future Performance
Magnum Retains Convincing Lead as Premium Challengers Accelerate Growth
Small Local Grocers and Discounters Reshape Shopping Routines
Lyle’S Golden Syrup and Iceland Capture Premium Impulse Spend
Major Grocers Strengthen E-Commerce through Convenience and Delivery
Shifting Towards Functional Ingredients and Dietary Alternatives
Expanding Portfolios with Bite-Sized Formats and Fortified Recipes
Driving Commercial Resilience through Differentiated Product Portfolios
Snacks in the United Kingdom - Industry Overview
2026 Developments
Key Data Insights
Economic Pressures and Health Mandates Transform Uk Snacking Habits
Affordability and Value-Led Strategies Shape Uk Snacks
Kellogg’S Leverages Routine Snacking to Drive Repeat Consumption
Leading Players to Reposition Snack Bars as Health-Driven Staples
Brands to Respond to Hfss Rules with Reformulation and Pack Innovation
Mars Expands through Acquisition as Premium and Value Brands Reshape Competition
Players Expand Portfolios through Acquisitions
Discounters Attract Value-Focused Shoppers as Hypermarkets Lose Ground
Pringles and Kp Snacks Boost Engagement through Retail Partnerships
Online Grocery Grows but Impulse Limits E-Commerce Share in Snacks
Event-Led Strategies and Cultural Relevance
Capitalising on the 2026 Fifa World Cup
Shifting Competitive Dynamics and Corporate Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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