Competitive Landscape
Magnum Extends Lead as Local Brands Gain Ground
The ice cream space is expected to remain highly concentrated in 2026, with Magnum Dondurma AS on track to hold a dominant retail value share of 59% and Golf Gida San Tic AS anticipated to account for 23%. Over the past five years, concentration has eased slightly as smaller local manufacturers have gained visibility, but the two leading companies continue to control the majority of value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Turkey?
- Which are the leading brands in Ice Cream in Turkey?
- How are products distributed in Ice Cream in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Türkiye - Category analysis
Key Data Insights
Ice Cream Summary
BIm and Golf Drive Value Growth by Prioritising Affordability
Rising Energy Costs Affect Distribution and Logistics Planning
Akto and Karpedo Secure Shelf Space and Shift Shares
Local Brands to Leverage Discounter Listings to Capture Value-Driven Shoppers
Impulse Formats to Outpace Others as Traditional Cues Resonate with Consumers
Discounters and Calibrated Pricing to Reshape Competition and Profitability
Magnum Extends Lead as Local Brands Gain Ground
Discounters and Supermarkets Accelerate Gains as Traditional Trade Slows
Getir Expands Late-Night Delivery as Brands Optimise for Quick Commerce
Emerging Brands Leverage New Shelf Space to Challenge Incumbents
Affordability and Social Media Responsiveness Define the Product Development Agenda
Algida Spoonful and Karpedo Illustrate Contrasting Approaches to Product Differentiation
Share Gains and Channel Agility Determine Competitive Standing
Snacks in Türkiye - Industry Overview
2026 Developments
Key Data Insights
Discount Retailers Drive Value-Led Growth as Consumers Trade Down
Multipacks and Sharing Formats Boost Savoury Snacks to the Top
Health-Led Innovation and Nostalgia Reshape Consumer Loyalty
Discounters to Sustain High-Frequency Demand through Price and Convenience
Discounters to Expand Sharing Packs as Savoury Snacks Lead Growth
Younger Shoppers to Drive Demand for Clean Label and Sustainable Snacks
Pladis Maintains Lead as Private Label Gains Ground
Emerging Brands Drive Innovation with Health and Digital Focus
BIm, A101 and Sok Drive Affordable Snacking as Discounter Value Share Stabilises
Getir and Trendyol Go Accelerate Impulse Purchases through Instant Delivery and Targeted Campaigns
Value Pack Architecture, Health Reformulation and Digital Agility Define Innovation
Algida Spoonful's Viral Success and Eti's Reformulation Programme Illustrate Contrasting Innovation Models
Reformulation Breadth and Digital Agility Determine Competitive Standing
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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