Despite the pandemic negatively impacting the disposable incomes of many local consumers, premium ice cream and plant-based ice cream brands continue to enjoy rising sales due to a willingness to indulge and try new flavours. For example, Messina sources its ingredients and premium milk directly from Australia, which appeals to local consumers who are looking for the indulgence that only a premium product is perceived to offer.
As restrictions ease in Hong Kong and remote working and learning are set to be phased out, demand for impulse ice cream is expected to notably increase in the second half of 2022, especially as the pandemic wave is becoming less severe before the summer months start, a period when consumers traditionally enjoy ice cream to help combat the heat. Many convenience stores are already offering coupons and student discounts for younger consumers, while the presence of Hong Kong’s e-consumer vouchers will also benefit the category.
As ice cream in Hong Kong continues to mature, consumers will continue to gravitate towards local flavours as they seek the flavours that they enjoyed in their childhood. Thus, many local ice cream parlours are responding to this demand by providing a wider range of local ice cream flavours.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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