Rapid urbanisation and an increase in purchasing power amongst local consumers, particularly in urban areas, is shifting preferences towards ice cream parlours. Consumers are able to enjoy and experience more exotic and innovative flavours at these parlours which are not available from grocery retailers offering the packaged format.
Higher temperatures during the summer season make it very difficult for distributors to store ice cream, which can often melt during transit. There is also a dire need to improve logistics, which means that sales of ice cream through e-commerce remain negligible in Pakistan.
Despite holding lower retail value share in Pakistan, there is expected to be an ongoing push to offer ice cream via supermarkets and hypermarkets over the forecast period. These outlets continue to expand in number, with these channels generally benefiting from considerably better cold chain systems in comparison to traditional small local grocers.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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