Competitive Landscape
Magnum Extends Lead as Engro Foods Target Affordability and Convenience
Ice cream in Pakistan is expected to remain highly concentrated, with Magnum ICC Pakistan Ltd leading with 59% of share in 2026. Engro Foods (Pvt) Ltd follows with 16% and Pakistan Fruit Juice Co (Pvt) Ltd takes third place with 6%.
Hico Expands Omnichannel Presence to Capture Urban Premium Demand
Among emerging companies, Hico is performing well due to its expansion into dedicated ice cream parlours and the adoption of digital integration strategies. Hico has enhanced its presence in urban areas by partnering with delivery platforms such as Foodpanda, Krave Mart, and Bykea, which has enabled rapid delivery and increased brand visibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Pakistan?
- Which are the leading brands in Ice Cream in Pakistan?
- How are products distributed in Ice Cream in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Pakistan - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Grows as Innovation and Rising Urban Consumption Offset Inflation
Impulse Ice Cream Leads While Premiumisation Fuel Revenue Growth
Omore Leverages Eid and Quick Commerce for Digital Conversion Gains
Affordable and Premium Launches Will Push Brands to Rethink Pricing
Impulse Products to Sustain Lead through Affordability and Accessibility
Digital Integration and Lifestyle Changes to Open New Consumption Occasions
Magnum Extends Lead as Engro Foods Target Affordability and Convenience
Hico Expands Omnichannel Presence to Capture Urban Premium Demand
Small Local Grocers Lead as Supermarkets and Hypermarkets Maintain Popularity
Quick Commerce and E-Commerce Accelerate Premium Ice Cream Growth
Omore and Foodpanda Drive Digital Impulse Sales with Data-Led Eid Campaign
Walls Taps Premiumisation Trend to Boost At-Home Indulgence and Value Growth
Snacks in Pakistan - Industry Overview
2026 Developments
Key Data Insights
Strong Value Growth and Ticky Pack Dominance Define Pakistani Snacks
Savoury Snacks Lead as Health and Wellness Emerges as a Growth Opportunity
Insight-Driven Marketing Emerges as a Transformative Trend Reshaping Pakistan's Snacks
Strong Value Growth and a Dual Market Structure Will Define Snacks Outlook
Health-Conscious Youth to Drive Demand for Functional, Affordable Innovations
Quick Commerce Will Redefine Snacking as a Reactive Occasion in Major Cities
Pepsico and Ismail Industries Sustain Lead through Affordability and Reach
Small Local Grocers Anchor Impulse Snacking through Wide Reach
Retail E-Commerce Accelerates Traction as Urban Shoppers Seek Convenience
Cocomo Spans Small Packs to Family Zip-Lock Pouches, Maximizing Affordability
Bisconni Leverages Digital-First Campaigns to Target Youth Snack Occasions
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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