Ice cream will continue to be dominated by sales of single-portion ice cream during the forecast period with the category set to see strongest retail volume growth than during the pandemic. This type of ice cream enjoys high levels of popularity amongst local consumers and can generally be found in most neighbourhood retail outlets.
Despite the rapid development of ice cream in Tunisia and the entry of several new players, Générale Industrielle de Produits Alimentaires (GIPA) is expected to remain the category leader throughout the forecast period. It will continue to benefit from its brands being widely available in almost all traditional and modern grocery retailing channels in Tunisia thanks to its strong distribution network.
Although the health and wellness trend has become deeply ingrained in the global packaged food market and is exerting a growing influence in the Tunisian market, it has yet to have a significant effect on ice cream. The category has seen virtually no local media articles recommending sugar-free or “healthy” ice cream products and, with limited consumer-awareness of or demand for such products, manufacturers have had little incentive to invest in health-orientated product innovation.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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