Sugar-free and organic products were almost non-existent in 2023, with the exception of London Dairy Lite, which was launched by Société l'Appetissante SARL in 2022. Tunisians are becoming keen on living a healthy life, as evidenced by the growing popularity of healthy products in different snack categories.
Artisanal or unpackaged ice cream from outlets such as Parad’Ice is expected to see solid growth in the foodservice sector over the forecast period. This is due to the growing number of middle- and high-income Tunisian consumers opting for more premium types of ice cream.
Generale Industrie des Produits Alimentaires (GIPA) will maintain its dominant position in ice cream in Tunisia over the forecast period. The company’s longstanding presence in the country gives it a strong competitive advantage, with its two flagship brands Selja and Olà well known among Tunisians.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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