Competitive Landscape
Froneri Nz Ltd Retains Dominance by Deepening Household Connections
Ice cream in New Zealand remains highly concentrated, with Froneri NZ Ltd (Tip Top) set to retain a dominant 53% value share in 2026, followed at at a distance by Magnum ICC NZ Ltd at 18%. The overall structure of the category has seen little change in concentration over the past five years, with the top two players maintaining their commanding positions.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in New Zealand?
- Which are the leading brands in Ice Cream in New Zealand?
- How are products distributed in Ice Cream in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in New Zealand - Category analysis
Key Data Insights
Ice Cream Summary
Affordable Indulgence Sustains Ice Cream Amidst Tightening Budgets
Tip Top Extends Relevance through Occasion-Led Digital Campaigns
Kapiti Elevates Plant-Based Indulgence with Esg-Driven Innovation
Multi-Pack and Tub Launches Set to Capture Cautious Household Spend
Premiumisation in Ice Cream to Rely on Local Relevance and Innovation
Plant-Based Launches to Seek Mass Appeal through Better Value and Taste
Froneri Nz Ltd Retains Dominance by Deepening Household Connections
Supermarkets Anchors Take-Home Ice Cream with Family Value
E-Commerce Leverages Full-Basket Missions but Remains Niche
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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