Indulgence trends played an important role in new product development towards the end of the review period, with home seclusion as a result of the pandemic encouraging consumers to treat themselves. With remote working measures likely to remain relevant moving forward, New Zealanders are expected to continue to spend further time at home in a post-pandemic world.
COVID-19 continues to have an impact on ice cream in New Zealand in 2022, although recovery is in sight. The country’s cautious response to the pandemic has meant that restrictions were still in place mid-2022 and New Zealand’s borders were slow by international comparisons to reopen and allow international tourists to return.
New Zealand is known globally for its fine wine and sweet honey, but now new research is trumpeting the country's premium ice cream. The latest report for the Food and Beverage Information Project suggests New Zealand could export to Australia, Asia and the UK.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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