Seasonality will continue to have a noticeable impact on sales of ice cream. However, sales are set to improve as available incomes return and inflation reduces, creating increased consumer confidence and boosting growth prospects.
The upward trend towards a healthier lifestyle will capture the interest of an increasing number of Romanians over the forecast period. As such, plant-based ice cream is expected to be the most dynamic performer.
Unpackaged ice cream is set to become a source of growth over the forecast period, thanks to the increasing number of ice cream parlours in the country. This will improve the visibility of an increasing number of ice cream varieties and create awareness of the consumption of ice cream for pleasure.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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