Competitive Landscape
Mercadona Expands Its Private Label Range to Outpace Manufacturer Brands
Ice cream remains concentrated in Spain, with the top five companies together set to hold a 60% share of retail value sales in 2026. In this year, Mercadona SA leads with a 19% share, followed closely by Magnum ICC Spain SL at 18% and Froneri Iberia SL at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Spain?
- Which are the leading brands in Ice Cream in Spain?
- How are products distributed in Ice Cream in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Spain - Category analysis
Key Data Insights
Ice Cream Summary
Hot Weather, Tourist Inflows, and Rising Spending on Food Drive Growth
Flavour Innovation Drives Growth for Both Take-Home and Impulse Ice Cream, Although Take-Home Dominates
Magnum Leverages Social Insight to Engage Gen Z and Shape Preferences Early
Expected Expansion of Flavours to Retain Shoppers
Premium and Functional Products Expected to Meet New Demand
Pink Albatross Pivots to Natural Ingredients Amid Uncertainty about the Future of Plant-Based Ice Cream
Mercadona Expands Its Private Label Range to Outpace Manufacturer Brands
Mercadona Drives Share Gain for Supermarkets with Proximity and Private Label
Retail E-Commerce Remains a Marginal Channel as Frozen Logistics Hinder Rapid Adoption
Nostalgia and Premium Flavours Redefine Indulgence
Digital Insights and Gen Z Engagement Accelerate Launches
Strategic Collaborations and Functional Expansion Drive Competitiveness
Snacks in Spain - Industry Overview
2026 Developments
Key Data Insights
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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