Competitive Landscape
Magnum Icc Emerges after Demerger as Rigas Piena Kombinats Defends Lead
Ice cream in Latvia is expected to remain highly concentrated in 2026, with Rigas Piena Kombinats AS holding a 40% share and Magnum ICC appearing as a standalone company with 16% share following the completion of the global ice cream demerger from Unilever in December 2025. This structural change marks a notable shift, as Magnum ICC was previously consolidated under Unilever Baltic LLC and now operates independently, immediately establishing itself as the second-largest player.
Food Union and Private Label Products Drive Innovation to Meet Changing Demand
Product innovation in 2026 is driven by both branded and private label players, with Rigas Piena Kombinats (Food Union) launching 11 new ice cream SKUs under Pols and Ekselence, supported by an investment of approximately EUR500,000. This includes the brand’s first vegan coconut-milk pols ice cream and a kefir-based lighter option, directly targeting growing consumer demand for plant-based and lower-fat alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Latvia?
- Which are the leading brands in Ice Cream in Latvia?
- How are products distributed in Ice Cream in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Latvia - Category analysis
Key Data Insights
Ice Cream Summary
Weather Volatility Shapes Latvia's Ice Cream Recovery Outlook
Rimi and Maxima Leverage Pricing to Reshape Consumer Loyalty
Vikeda and Food Union Target Premium and Functional Innovation for Growth
Latvia's Ice Cream to Target Year-Round Appeal as Value Outpaces Volume Growth
Impulse Ice Cream Projected to Retain Lead as Dairy Classics Anchor the Forecast Period
Branded Players Expected to Face Pressure as Private Label Competition Intensifies
Magnum Icc Emerges after Demerger as Rigas Piena Kombinats Defends Lead
Food Union and Private Label Products Drive Innovation to Meet Changing Demand
Brick-And-Mortar Retail Chains Sustain Their Grip on Ice Cream Sales in 2026
Online Retailers Remain Niche as Cold-Chain and Impulse Habits Limits Growth
Snacks in Latvia - Industry Overview
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Protein Bars and Private Label Offerings Set to Drive Value Growth
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Ice Cream research and analysis database.
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