Competitive Landscape
Froneri Finland Oy and Magnum Icc Finland Oy Sustain Leadership as Smaller Rivals Gain Visibility
Ice cream in Finland remains highly concentrated, with Froneri Finland Oy and Magnum ICC Finland Oy together accounting for 74% of retail value sales in 2026 — Froneri Finland Oy holding a 40% share and Magnum ICC Finland Oy 34%. Over the period from 2021 to 2026, the level of concentration has remained stable, with Froneri Finland Oy’s share shifting only slightly from 42% in 2021 to 40% in 2026, and Magnum ICC Finland Oy consolidating its position as the clear number two.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Finland?
- Which are the leading brands in Ice Cream in Finland?
- How are products distributed in Ice Cream in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Finland - Category analysis
Key Data Insights
Ice Cream Summary
Value Outpaces Volume Growth, Driven by Private Label and Indulgent Options
Take-Home Packs Hold the Lead as Indulgence Shapes Innovation
Tupla and Kolmen Kaverin Jäätelö Oy Drive Texture and Flavour Crossovers
Domestic Producers Drive Innovation as Maturity Fuels Premiumisation
Local Sourcing and Sustainability Initiatives Secure Consumer Loyalty
Multi-Texture Launches and Health Cues Fuel Value Growth
Froneri Finland Oy and Magnum Icc Finland Oy Sustain Leadership as Smaller Rivals Gain Visibility
Hypermarkets and Supermarkets Drive Take-Home Pack Dominance
E-Commerce Gains Traction as Grocery Delivery Appeals to Premium Buyers
Retailer Pirkka Launches Collaboration with Premium Producer to Boost Premium Private Label Appeal
Snacks in Finland - Industry Overview
2026 Developments
Key Data Insights
S Group Expands Private Label Biscuit Range to Address Price Sensitivity
Jymy and Robin Packalen Drive Trading-Up through Indulgent Ice Cream Launches
Jymy Max Targets Health-Conscious Shoppers with Lower Sugar Innovation
Kesko Oyj and S Group to Elevate Premium Private Label to Challenge Brands
Confectionery to Maintain Lead as Savoury Snacks Accelerates Value Gains
Health and Indulgence to Converge as Consumers Demand Added Value
Fazer Makeiset Oy Leverages Brand Strength and Loyalty to Sustain Leadership
S Group and Kesko Oyj Drive Hypermarket and Supermarket Lead
Kesko Oyj Partners with Local Producers to Elevate Premium Private Label
E-Commerce Expands for Planned Purchases, but Physical Stores Retain Impulse Sales
S Group Shapes Consumer Choices with Premium Private Label and Indulgent Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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