Competitive Landscape
Hennig-Olsen Is as and Diplom Is as Sustain Dominance through Innovation and Brand Heritage
Ice cream in Norway is highly concentrated, with Hennig-Olsen Is AS expected to hold a 45% and Diplom Is AS with 42% of value share in 2026. This concentration has remained stable over the past five years, with Hennig-Olsen and Diplom Is consistently maintaining their leadership.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Norway?
- Which are the leading brands in Ice Cream in Norway?
- How are products distributed in Ice Cream in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Norway - Category analysis
Key Data Insights
Ice Cream Summary
Top Players Drive Value Gains with Disruptive Innovation
Take-Home Ice Cream Retains Lead as Plant-Based Formats Accelerate
Brands Transforms Indulgence with Health and Format-Led Innovation
Brands to Accelerate Launches to Maintain Leadership as Consumer Habits Evolve
Brands to Respond to Emotional Rituals with Disruptive Innovation and Smaller Portions
Hennig-Olsen Is as and Diplom Is as Sustain Dominance through Innovation and Brand Heritage
Supermarkets Lead as Discounters Drive Shift Towards Smaller Formats
Snacks in Norway - Industry Overview
2026 Developments
Key Data Insights
Consumer Intelligence and Branded Investment Drive Norwegian Snacks Growth
Innovation, Health and Cocoa Pressures Define Norway’S Snacking Performances
Insight-Led Innovation and Ingredient Transparency Drive Premiumisation
Retailers to Reshape Innovation as Snacking Rituals Drive Resilience
Savoury Snacks to Retain Leadership through Loyalty and Innovation
The Top Players Maintain Leadership as Innovation Defines Competition
Discounters Drive Value as Independent Stores Decline
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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