Sales of ice cream are likely to continue declining in retail volume terms, especially in the early part of the forecast period. Sales are likely to suffer as a result of the resumption of cross-border trade and international travel.
Most new ice cream products on the market are either premium or economy/private label options. The typical mid-priced ice cream lines such as Diplom Is Lollipop and Hennig Olsen Krone-Is are losing popularity with consumers either choosing healthier or more indulgent premium options, or they are looking to save money by buying economy/private label options.
Forecourt retailers and convenience stores are set to regain further share within ice cream during the early part of the forecast period, driven by the recovery of sales of impulse ice cream. However, discounters and supermarkets are set to remain by far the largest distribution channels for both impulse and take-home ice cream, with these stores carrying a wide selection of brands and private label options, often at the most competitive prices.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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