Competitive Landscape
Magnum Icc Sustains Dominance through Portfolio Depth and Distribution Strength
Ice cream in Thailand remains highly concentrated in 2026, led by Magnum ICC Thailand with a 50% share, followed by Nestlé (Thai) Ltd at 24%. Concentration has increased slightly over the past five years as Magnum has strengthened its position while Nestlé has remained the clear number two.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Thailand?
- Which are the leading brands in Ice Cream in Thailand?
- How are products distributed in Ice Cream in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Thailand - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Recovers Following Weather-Driven Disruption, with Impulse Formats Sustaining Dominance
Brands Prioritise Fandom-Driven and Experiential Marketing to Engage Youth
Product Innovation and Flavour Rotation Reinforce Novelty and Drive Repeat Purchases
Affordable Premium Positioning Set to Sustain Value Growth Despite Subdued Volume Expansion
Health-Led Positioning Expected to Favour Balanced Indulgence over Strict Functionality
Local Players Leverage Agility to Translate Viral Trends into Accessible Growth
Magnum Icc Sustains Dominance through Portfolio Depth and Distribution Strength
Small Local Grocers Dominate While Cj More Strengthens Reach and Impulse Access
Food Delivery Platforms Support Early-Stage Expansion of Premium and Niche Brands
Wall’S Ice Ball Introduces Shaved Ice-Inspired Format and Rapid Variant Rollout
New Formats Expand beyond Traditional Stick and Cone Structures
Formulation Refinements and Flavour Construction Evolves
Snacks in Thailand - Industry Overview
2026 Developments
Key Data Insights
Modest Growth Continues as Snacks Compete for Everyday Spending
Fandom-Led Campaigns Strengthen Relevance among Younger Demographics
Mondelez Leverages Affordability and Emotional Branding to Win Trial
Affordable Indulgence Is Expected to Sustain Growth Momentum
Savoury Snacks Set to Maintain Leadership as Ice Cream Accelerates Growth
Cultural Relevance and Health Positioning to Shape Brand Strategies
Pepsico Leverages Innovation and Partnerships to Secure Leadership
Hypermarkets Lead Sales as Convenience Retailers Record Strongest Gain
Shopee and Tiktok Shop Support Online Discovery and Trial
Foodservice Innovation and Cj Express Expansion Drive Access and Engagement
Health Consciousness and Cultural Identity Shape Product Development Priorities
Fandom Integration and Entry-Level Positioning Headline Recent Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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