Impulse ice cream is set to grow in popularity over the forecast period. On one hand it is seen as an enjoyable treat to relax with while out of the home, while on the other hand it also fits with the busy on-the-go lifestyles of consumers.
Take-home ice cream is not as developed as impulse ice cream, but it is projected to see slightly stronger growth in retail volume and current value terms over the forecast period. During the pandemic some consumers switched from impulse to take-home ice cream due to restrictions on movement and this helped to familiarise more consumers with take-home ice cream.
Consumers are expected to put the nutritional benefits of ice cream under the microscope over the forecast period, with the COVID-19 pandemic adding fuel to the already accelerating health and wellness trend. There are a growing number of small niche companies and shops that are aligning themselves and their products with this trend with some introducing plant-based ice cream.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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