Competitive Landscape
Magnum Sustains Leadership by Combining Global Reach and Local Access
Ice cream in Morocco in 2026 is set to remain moderately concentrated, with a clear leadership position held by Magnum ICC, which is poised to account for a 28% share, followed by Pingouin SA at 15% and Unilever Maghreb SA at 11%. While these three companies together control over half of the total value, there is still a notable presence of domestic competitors such as Yasmina with 10% and Dislog SA with 5%, as well as a long tail of smaller manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Morocco?
- Which are the leading brands in Ice Cream in Morocco?
- How are products distributed in Ice Cream in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Morocco - Category analysis
Key Data Insights
Ice Cream Summary
Yasmina and Pingouin Drive Growth with Affordable Formats
Impulse Ice Cream Remains Dominant as Daily Snacking Expands
Mothers to Drive Take-Home Formats as Value Wins Family Loyalty
Magnum Sustains Leadership by Combining Global Reach and Local Access
Small Local Grocers Sustain Accessibility and Value for Everyday Purchases
Retail E-Commerce Carves Out a Niche among Urban Families Seeking Convenience
Manufacturers Leverage Value-Driven Formats to Capture New Occasions
Snacks in Morocco - Industry Overview
2026 Developments
Key Data Insights
Major Brands Focus on Affordable Snacking to Boost Growth
Pingouin Expands Ice Cream into Family Snacking Occasions
Affordable Multipacks and Local Flavours Reshape Snacking Choices
Marjane and Carrefour to Leverage Multipacks in Effort to Capture Value-Driven Households
Value Positioning to Drive Biscuit Leadership as Ice Cream Accelerates
Local Brands Set to Tap Flavour and Health Innovation to Engage New Shoppers
Mondelez Sustains Lead by Blending Brand Strength and Local Reach
Small Local Grocers Sustain Dominance by Meeting Daily Needs
Marjane and Carrefour Expand Online to Reach New Snack Buyers
Low-Cost Format Innovation Defines Snacks Portfolio Development
Best Biscuits and Pingouin Anchor Format Innovation across Two Categories
Affordable Innovation Intensifies Competition and Adds Portfolio Complexity
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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