Dairy ice cream will continue to dominate over the forecast period due to its richer taste and consistency. Take-home ice cream is more popular in winter for home consumption, while sales of water ice cream peak during the summer months, particularly as impulse purchases, due to lower prices.
Leading players are likely to focus on modern retailing stores during the forecast period, as they seek to increase their annual sales performance and extend demand beyond the summer season. Ice cream and frozen desserts are available throughout the year in most hypermarkets and supermarkets, while traditional grocery retailers only offer such products during the spring and summer.
Due to expected high inflation and reduced purchasing power, consumers will be price sensitive. Shoppers may therefore switch to cheaper, local brands, or, in cooler weather in particular, even reduce their purchases of ice cream, so as to economise.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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