Froneri Argentina SA is the number one company in impulse ice cream in 2022, followed by Arcor SAIC at number two. However, smaller local companies are gaining ground, with players increasing share to the detriment of their bigger competitors.
Import restrictions will undermine the performance of premium and imported brands over the forecast period, at least for the short term. This will have most impact on brands such as Häagen-Dazs, which was reintroduced to Argentina by Conyntra SA during the review period and which will continue to maintain an only minimal presence.
Rising health consciousness and the new labelling law will continue to inform development and drive demand for a greater variety of healthy alternatives such as frozen yoghurt and reduced fat and sugar ice cream. Likewise, demand will be further driven by innovation and new product launches, for example, plant-based variants.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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