Continuing the trend seen in the review period, the outlook for impulse ice cream looks more optimistic than for take-home ice cream, with a positive retail volume CAGR expected in the forecast period for the former, and a decline expected for the latter. The large cash outlay for take-home ice cream and rising unit prices are likely to see consumers looking for affordable indulgences, which impulse ice cream offers.
There is a growing market for ice cream through foodservice outlets, as consumers are looking for indulgent options with sauces, nuts, etc. For instance, Eat N' Go, which operates quick-service restaurant chains such as Chicken Inn, Pizza Inn, Bakers Inn, and Creamy Inn, brought the Cold Stone Creamery brand to Kenya.
It is expected that grocery retailers in Kenya will adapt to expand their reach and combat the competition. As consumers prefer to shop closer to home, modern grocery retailers are expected to move into more neighbourhoods, reaching more consumers, and competing with small local grocers by targeting lower-income consumers with affordable products and private label lines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!