Competitive Landscape
Magnum Leverages Premium Innovation to Reinforce Lead
Ice cream in Singapore is highly concentrated, with the top company, Magnum ICC Singapore Pte Ltd, holding a commanding 45% share by value in 2026, followed by General Mills Asia Pte Ltd at 18% and F&N Foods (S) Pte Ltd at 10%. This level of concentration has remained stable over the period from 2021 to 2026, with the top two companies consistently controlling a significant majority of retail value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Singapore?
- Which are the leading brands in Ice Cream in Singapore?
- How are products distributed in Ice Cream in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Singapore - Category analysis
Key Data Insights
Ice Cream Summary
Ben & Jerry's and Magnolia Drive Value with Premium Innovation
Take-Home Formats Outperform as Impulse Loses Ground to Foodservice
Plant-Based and Non-Dairy Options Expand as Health and Novelty Intersect
Premium Take-Home Launches to Reshape Indulgence and Drive Value Gains
Plant-Based and High-Protein Launches to Accelerate Health-Focused Trading up
Magnum Leverages Premium Innovation to Reinforce Lead
Supermarkets Secure Take-Home Leadership as Impulse Formats Shift to Proximity Stores
Delivery Risks Shape Retail Battleground
Premium Format Extension and Health Diversification Drive Innovation
Häagen-Dazs Enters On-The-Go Premium Formats Alongside New Dessert-Inspired Pints
Competitive Leadership Solidifies around Brand Breadth and Premium Distribution
Snacks in Singapore - Industry Overview
2026 Developments
Key Data Insights
Kitkat Leverages Collaborations to Drive Engagement and Trial
Lotte Expands Zero Range to Capture Demand for Healthier Indulgence
Affordability, Flavour Innovation and Wellness Drive Resilient Demand
Health-Led Reformulation to Raise Consumer Expectations for Everyday Treats
Confectionery to Sustain Leadership as Sweet Biscuits Accelerate on Health Appeal
Brands to Drive Engagement through Flavour Innovation and Digital Campaigns
Kraft Foods Drives Leadership with Innovation and Broad Appeal
Supermarkets Attract Snack Shoppers with Variety and Promotions
Redmart, Shopee and Lazada Fuel E-Commerce Growth with Bulk Deals and Variety
Limited-Edition Mechanics and Health Reformulation Redefine Innovation Priorities
Kitkat Collaborations and Lotte's Zero Range Chart Contrasting Routes to Growth
Private Label Quality Gains Intensify the Pressure on Branded Differentiation
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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