It is expected that plant-based ice cream will continue to gain traction over the forecast period, in line with the growing health and wellness trends and with consumers paying increasing attention to their diets. This will also be supported by existing players, such as Raisin The Roof Sdn Bhd and Berjaya Kelava Sdn Bhd, expanding their distribution to physical stores such as hypermarkets, supermarkets and convenience stores.
Despite still following the pandemic-inspired demand to a degree, it is expected that take-home ice cream will become less desirable to consumers over the forecast period. As consumers are returning to workplaces and young children are back to school, this change in lifestyles is likely to reduce demand for take-home ice cream as consumers can easily visit foodservice channels or grocery retailers for impulse or unpackaged ice cream.
The reopening of borders after pandemic is also likely to accelerate demand for impulse and unpackaged ice cream, as both foreign and domestic tourists are increasingly visiting foodservice outlets and grocery retailers for ice cream. As such, Nestlé and Unilever are expected to launch new variants in single portion dairy ice cream which offer local and traditional tastes, such as durian (edible fruit from Durio trees which are commonly associated with Southeast Asian cuisine), and with real fruits such as mangoes and rambutans to improve texture.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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