Competitive Landscape
Futuqa Leverages Distribution to Defend Share in Price-Driven Rivalry
Ice cream in Iraq remains highly fragmented, with no single company holding a dominant position. In 2026, Fusteka Group leads with a 13% value share, followed by Darin Group at 10% and Solico Food Industrial Group at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Iraq?
- Which are the leading brands in Ice Cream in Iraq?
- How are products distributed in Ice Cream in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Iraq - Category analysis
Key Data Insights
Ice Cream Summary
Suppliers Prioritise Affordability Despite Mounting Cost Pressures
Take-Home Ice Cream Gains Ground as Consumers Seek Greater Value
Portion Downsizing Becomes a Key Survival Strategy
Shrinkflation Expected to Support Value Growth Amid Industry Fragmentation
Impulse Products to Retain Dominance as Spending Power Gradually Improves
Premiumisation Projected to Remain Constrained by Limited Investment and Scale
Futuqa Leverages Distribution to Defend Share in Price-Driven Rivalry
Small Grocery Stores Remain Significant as Alternative Retail Formats Expand
Snacks in Iraq - Industry Overview
2026 Developments
Key Data Insights
Conflict and Declining Discretionary Spending Reshape Demand
Spicy Flavour Innovation Fuels Savoury Snacks Growth
7Sticks Demonstrates the Power of Ultra-Affordable Positioning
Affordability Pressures Expected to Reshape Snack Spending
Savoury Snacks to Retain Leadership While Sugar Confectionery Accelerates
Fragmentation and Limited Investment Projected to Reshape Competition
Turkish Suppliers Strengthen Their Position as Pepsico Defends Leadership
Small Grocers Maintain Dominance as Modern Outlets Expand
Cost Pressures Steer Innovation toward Local Sourcing and Efficient Formats
Flavour Diversification and Novel Formats Define Recent Launches
Innovation Builds Loyalty and Positions Brands for Recovery
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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