After the 2020 downturn in retail and foodservice and 2021 recovery, ice cream is expected to exceed the 2019 total volume sales level by the end of 2022. While foodservice volume sales are not projected to return to the 2019 level until 224, on and off-trade sales of ice cream are set to remain on an upward trajectory through the forecast period.
Even though COVID-19-related restrictions eased from 2021, many consumers maintained a tendency towards indulgence ice cream consumption at home. This trend is expected to prove robust, adding important retail volume and value growth opportunities to take-home ice cream in the forecast period.
New flavours and presentations are a must for category development and a company’s competitiveness. Ice cream in Guatemala is highly dependent on innovation that translates in new products and flavours.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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