Ice cream will continue to post solid growth rates over the forecast period thanks to the rising perception of this item as a healthy snack, especially in the case of water-based products. A growing number of low or zero sugar products are entering the category, further consolidating this perception.
Over the forecast period, it is expected that companies with an interesting concept or brand image idea will achieve the most success in ice cream in Poland. Advertising will remain very important, and purchases of ice cream can be driven by feelings that the brand or product evokes.
As well as focusing on the image and feeling the brand itself evokes, customers will also be influenced in their purchasing decisions by the packaging. Many consumers are now deliberately seeking colourful and innovative packaging designs that they can photograph and showcase on social media.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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