The pandemic has led consumers to be even more concerned about what they eat. Health is in focus, and innovative companies that can provide tasty and healthy food will be able to attract more customers.
A trend that has been strengthening in the post-pandemic scenario is the growing appreciation of local products. For this reason, typically Brazilian flavours are being well-accepted by consumers, especially in the case of local fruits, which in addition to flavour, also contain functional properties.
Despite the crisis in the ice cream category, Brazil is still one of the largest consumers of this product in the world, remaining amongst the 10 largest countries in terms of volume sales. Another high ranking for Brazil is related to the number of Instagram users; it is remarkable that Brazilians love social media, especially the younger generations.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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