Competitive Landscape
Top Players Maintain Leadership as Ownership Structures Shift
The ice cream landscape in Brazil remains fairly concentrated among a few leading companies. Over the period from 2021 to 2026, the industry has become slightly less concentrated at the top, as Magnum Brazil Ltda’s share declined from 24% in 2025 to 19% in 2026.
Roomys Captures Health-Conscious Demand with High-Protein Innovation
The emergence of functional ice cream brands such as Roomys demonstrates a shift in consumer preferences toward health-driven indulgence. Roomys, based in Blumenau, has achieved traction by focusing on high-protein, low-carb and plant-based ice creams, appealing to consumers who seek nutritional benefits alongside indulgence.
Ownership Changes to Tighten the Grip of Ice Cream Specialists
Significant ownership changes are expected to take place in 2026, shaping the future trajectory of the ice cream environment. In February, Nestlé confirmed its plans to sell its remaining ice cream businesses in Asia, Canada and parts of Latin America to its joint venture partner Froneri, in line with a strategic refocus on other core categories such as coffee, pet care and nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Brazil?
- Which are the leading brands in Ice Cream in Brazil?
- How are products distributed in Ice Cream in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Brazil - Category analysis
Key Data Insights
Ice Cream Summary
Brands Drive Value Innovation as Families Seek Affordable Treats
Take-Home Multipacks Anchor Demand as Brands Bundle Value and Variety
Functional Snacking and Local Flavour Storytelling Aim to Broaden Ice Cream Appeal
Value Expansion to Be Supported by Value-For-Money Formats
Plant-Based Ice Cream to Lead with Growth through Health-Driven Innovation
Top Players Maintain Leadership as Ownership Structures Shift
Roomys Captures Health-Conscious Demand with High-Protein Innovation
Ownership Changes to Tighten the Grip of Ice Cream Specialists
Oxxo Attracts Urban Shoppers as Convenience Retailers Expand Reach
Supermarket Platforms Aid E-Commerce with Value and Convenience
Kibon's Strategic Large-Format Ice Cream Launches Respond to Value-Seeking Consumers
Roomys Protein-Ffueled Plant-Based Indulgence Appeals to Wellness-Focused Consumers
Authenticity and Artisanship Drive Premium Ice Cream
Snacks in Brazil - Industry Overview
2026 Developments
Key Data Insights
Affordable Snacking and Better-Value Alternatives Fuel Snacks Growth
Chocolate Confectionery Leads Scale and Growth in 2026
Functional and Better-For-You Options Redefine Snacking with Protein-Packed Innovation
Manufacturers to Diversify Value Formats to Capture Evolving Demand
Health-Driven Reformulation and Functional Innovation to Reshape Traditional Favourites
Sustainability and Digital Engagement to Strengthen Brand Positioning and Pricing Power
The Top Players Sustain Leadership through Recognisably Brand Portfolios and Strategic Innovations
Mars and Ferrero Shift Strategies with Notable Mergers and Acquisitions
Small Local Grocers Strengthen Lead as Inflation Steers Impulse Snacking
Shifting Snack Habits Bring Retail into Focus
Br Mania Drives Value Snacking as Consumers Seek Affordability
Supley Challenges Incumbents by Bringing Protein Snacking to the Mainstream
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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