Ice cream is expected to record healthy volume growth over the forecast period as a whole. Though growth will slow in 2023, it will remain strong and stable throughout.
Towards the end of the review period take-home ice cream witnessed several private label entries. Private label presence is predicted to increase over the forecast period as chained retailers, especially discounters, increase investment.
Ice cream will continue to benefit from its perception as a healthier alternative to higher-calorie desserts and chocolate confectionery over the forecast period, while also remaining a traditional favourite among consumers. Many consumers will continue to be influenced by health and wellness trends when selecting ice cream products, especially as many may wish to lose some weight post-pandemic.
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Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.See All of Our Definitions
This report originates from Passport, our Ice Cream research and analysis database.
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