Competitive Landscape
Premia Tallinna Külmhoone as and Balbiino as Defend Share as Magnum Icc Enters Landscape as Standalone
Ice cream in Estonia remains highly concentrated, with the top two players — Premia Tallinna Külmhoone AS and Balbiino AS — holding a combined share of 60% in 2026, based on retail value. Premia Tallinna Külmhoone AS leads with a 37% share, while Balbiino AS follows at 23%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Estonia?
- Which are the leading brands in Ice Cream in Estonia?
- How are products distributed in Ice Cream in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Estonia - Category analysis
Key Data Insights
Ice Cream Summary
Growth Driven by Competitive Dynamics, Market Recovery and Increasing Food Expenditure
Take-Home Formats Capture Value as Impulse Sales Struggle
Retailers Launch Value Ranges as Weather Shapes Demand Patterns
Established Brands to Counter Lidl’S Expansion with Innovation
Magnum Icc’S Standalone Strategy to Accelerate Brand-Driven Competition
Multipacks Drive Resilience as Income and Spending Rise
Premia Tallinna Külmhoone as and Balbiino as Defend Share as Magnum Icc Enters Landscape as Standalone
Supermarkets Boost Ice Cream Sales with Broad Ranges and Promotions
Lidl Challenges Established Players as Online Remains Niche
Snacks in Estonia - Industry Overview
2026 Developments
Key Data Insights
Retailers and Shoppers Adapt as Affordability Shapes Demand
Retailers Shift Focus to Biscuits as Chocolate Sales Falter
Discounters and Health Trends Redefine Shopper Loyalty and Product Choice
Manufacturers to Pivot to Health-Led Innovation as Value-Conscious Shoppers Reshape Demand
Discounters and Private Label to Expand as Price Sensitivity Persists
Health and Sustainability to Reshape Product Development and Shopper Loyalty
Kalev as Defends Leadership as Price Shifts Boost Discounter Shares
Supermarkets Lead as Hypermarkets Lose Ground and Discounters Gain Ground
Selver and Maxima Retain Shopper Loyalty through Assortment and Promotions
Online Sales Remain Niche as Bricks-And-Mortar Dominates Snack Shopping
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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