The rising cost of living and persistent loadshedding in South Africa are expected to continue, and consumers will remain under financial pressure over the forecast period, resulting in marginally lower retail volume demand for ice cream overall. Consumers are expected to limit ice cream consumption occasions to special events and family gatherings, rather than as a regular indulgence.
Bulk dairy ice cream is expected to remain the largest ice cream category in South Africa in value terms, thanks to its value and variety. However, the category is nearing maturity, with a strong presence of both brands and private label.
In January 2023, the South African government, in line with global trends, gazetted a draft of Regulations Relating to the Labelling and Advertising of Foodstuffs, which is open for public comment. The proposed changes in the draft regulation aim to ensure greater transparency, protect consumers against misleading claims, and promote healthier dietary choices.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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