The forecast period is set to see rising demand for ice cream in Vietnam, thanks to a stronger economic performance, rising disposable incomes and the full revival of domestic and international tourism. Impulse ice cream will see the more dynamic performance, with accelerating retail volume growth anticipated from 2025 onwards.
Within take-home ice cream, one of the major factors supporting growth will be the rising household penetration of refrigeration appliances. Recent years have seen a surge in purchases of freezers amongst middle-class urban Vietnamese consumers and the opportunity to store ice cream at home is likely to support a strong increase in demand for take-home ice cream.
Demand for “better for you” variants of ice cream is expected to increase gradually over the forecast period as consumers seek out products that are compatible with their healthier lifestyles. Consequently, reduced-fat and low-sugar varieties are expected to be launched by manufacturers, although these products will remain niche in terms of sales.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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