Ice Cream in Vietnam

July 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ice Cream industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ice Cream industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ice Cream in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ice Cream in Vietnam?
  • Which are the leading brands in Ice Cream in Vietnam?
  • How are products distributed in Ice Cream in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ice Cream in Vietnam - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Product innovation remains the key growth driver for ice cream in Vietnam
Out-of-home consumption is expected to do well amidst easing restrictions
In-store promotion a strong theme in the marketing of ice cream and frozen desserts

PROSPECTS AND OPPORTUNITIES

Rising household penetration of freezers to boost demand for take-home ice cream
High capital layout remains key barrier to entry for players despite wide distribution being vital to success
Sensory experience will remain an important trend in innovation as players strive to catch the attention of younger consumers

CATEGORY DATA

Table 1 Sales of Ice Cream by Category: Volume 2017-2022 Table 2 Sales of Ice Cream by Category: Value 2017-2022 Table 3 Sales of Ice Cream by Category: % Volume Growth 2017-2022 Table 4 Sales of Ice Cream by Category: % Value Growth 2017-2022 Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022 Table 6 Sales of Impulse Ice Cream by Format: % Value 2017-2022 Table 7 NBO Company Shares of Ice Cream: % Value 2018-2022 Table 8 LBN Brand Shares of Ice Cream: % Value 2019-2022 Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022 Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022 Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022 Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022 Table 13 Distribution of Ice Cream by Format: % Value 2017-2022 Table 14 Forecast Sales of Ice Cream by Category: Volume 2022-2027 Table 15 Forecast Sales of Ice Cream by Category: Value 2022-2027 Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027 Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Snacks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027 Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027

MARKET DATA

Table 18 Sales of Snacks by Category: Volume 2017-2022 Table 19 Sales of Snacks by Category: Value 2017-2022 Table 20 Sales of Snacks by Category: % Volume Growth 2017-2022 Table 21 Sales of Snacks by Category: % Value Growth 2017-2022 Table 22 NBO Company Shares of Snacks: % Value 2018-2022 Table 23 LBN Brand Shares of Snacks: % Value 2019-2022 Table 24 Penetration of Private Label by Category: % Value 2017-2022 Table 25 Distribution of Snacks by Format: % Value 2017-2022 Table 26 Forecast Sales of Snacks by Category: Volume 2022-2027 Table 27 Forecast Sales of Snacks by Category: Value 2022-2027 Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027 Table 29 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Ice Cream

  • Frozen Yoghurt
    • Single Portion Dairy Ice Cream
    • Single Portion Water Ice Cream
  • Plant-based Ice Cream
  • Unpackaged Ice Cream
      • Bulk Dairy Ice Cream
      • Ice Cream Desserts
      • Multi-Pack Dairy Ice Cream
      • Bulk Water Ice Cream
      • Multi-Pack Water Ice Cream

Ice Cream

Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.

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This report originates from Passport, our Ice Cream research and analysis database.

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