The forecast period is set to see rising demand for ice cream in Vietnam. One of the main factors supporting this is growing interest in take-home ice cream thanks to the rising household penetration of refrigeration appliances.
In addition to refrigerators becoming a more common sight in Vietnamese homes, they are also becoming more prevalent in traditional grocery retailers, with this is set to prove crucial for boosting sales of both impulse ice cream and take-home ice cream. Consumers prefer to buy ice cream from nearby shops, rather than travelling to a further away supermarket or hypermarket as the ice cream will melt on the journey home.
In the forecast period, ice cream will continue to be a product consumed for indulgence, rather than for health or other benefits. As such, being able to offer new sensory and flavour experiences is expected to become an important aspect of the operations of the leading players.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in the project Staples. Includes: Non-dairy ice creams (for example, soy or rice-based products, as well as any other dairy-alternative ice creams), should be tracked alongside dairy ice cream in the relevant product subcategory. Rice and soy can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer target to standard dairy ice cream.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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