Competitive Landscape
Nutifood Strengthens Leadership through Consolidation
Ice cream is becoming increasingly concentrated, with Nutifood Nutrition Food JSC expected to hold a 45% value share in 2026. This follows its acquisition of Kido’s remaining stake in Celano and Merino, bringing the leading brands fully under its control and marking Kido’s exit from ice cream and frozen/chilled products.
Leading Players Intensify Investment and Execution
Nutifood’s sole ownership of Celano and Merino provides greater control over brand strategy and selective premiumisation, strengthening its ability to maintain leadership. Meanwhile, Vinamilk is increasing investment in ice cream through its extensive dairy infrastructure, branded retail network and broad consumer reach, while Aice continues to strengthen its position in low- and mid-priced impulse products.
Trang Tien and Vinamilk Broaden Appeal through Innovation
Product innovation, retail expansion and brand repositioning are creating new opportunities within ice cream. Trang Tien, one of Vietnam’s most established brands, is evolving beyond its heritage as a Hanoi speciality through modernised branding, flagship and franchise store openings in Ho Chi Minh City and tier-two cities, and the launch of flavours such as pink guava and apricot alongside beverage offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Vietnam?
- Which are the leading brands in Ice Cream in Vietnam?
- How are products distributed in Ice Cream in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Vietnam - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Delivers Strong Growth in 2026
Affordability Supports Volume Resilience
Accessible Indulgence Elevates Consumer Expectations
Affordability Expected to Shape Industry Expansion
Consolidation Set to Strengthen Competitive Capabilities
Impulse Ice Cream Poised to Remain the Main Engine of Growth
Nutifood Strengthens Leadership through Consolidation
Leading Players Intensify Investment and Execution
Trang Tien and Vinamilk Broaden Appeal through Innovation
Small Local Grocers Dominate Retail Offline Distribution
Branded Retail Concepts Create New Consumption Occasions
Retail E-Commerce Remains Constrained by Cold-Chain Limitations
Occasion Fragmentation and Ingredient Legibility Redefine the Innovation Agenda
Recent Launches Demonstrate Three Distinct Routes to Product Differentiation
Innovation Is Reshaping Investment Priorities and Raising Barriers to Competition
Snacks in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Mondelez Kinh Do Advances Wellness Snacking
Orion Drives Demand through Value-Focused Innovation
Local Heritage Strengthens Consumer Connection
Value Engineering and Wellness-Led Launches Set to Sustain Growth
Savoury Snacks Expected to Retain Scale While Ice Cream Gains Momentum
Intensifying Competition Projected to Raise Pressure
Affordable Challengers Gain Ground as Established Players Maintain Leadership
Aice Disrupts through Affordability and Distribution Reach
Small Local Grocers Remain Dominant Despite Gradual Shift Towards Modern Retail
Meiyijia’S Franchise Model Reshapes the Modern Retail Mix
E-Commerce Drives Awareness but Lags in Transaction Volume
Functional Ingredients and Value Engineering Lead Product Development
New Flavours and Acquisitions Expand the Innovation Pipeline
Business Dynamics Shift as Competition and Expectations Intensify
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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